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We exist in a rapidly evolving world, marked by intense competition among brands and an unprecedented focus on marketing. The global economy is undergoing significant digital transformations, where digitalization plays a crucial role alongside the human touch in addressing business challenges. A notable aspect of this emerging digital trend is its customer-centric nature—businesses are increasingly prioritizing the customer experience, scrutinizing how marketing information is consumed, identifying customer locations, and understanding engagement factors. To cultivate the essential skill set for future marketers, the Indira School of Business Studies PGDM offers a two-year full-time Post Graduate Diploma in Management (PGDM) with a specialization in PGDM marketing. This AICTE-approved program incorporates a curriculum grounded in emerging technologies such as the Internet of Things (IoT), virtual reality (VR), artificial intelligence (AI), Digital Marketing, and Data Analytics. It is tailored to meet the demands of a dynamically changing marketing landscape.
The PGDM marketing program spans two years and emphasizes marketing management with a customer-centric focus, reflecting the philosophy of staying attuned to business trends. The program's flexibility ensures students stay informed about evolving industry dynamics.
Throughout the two-year core marketing PGDM program at ISBS PGDM, students receive a state-of-the-art laptop and participate in an international study tour—a hallmark of the PGDM marketing program. Industry visits, conducted both domestically and internationally, enhance the learning process by providing firsthand insights into corporate culture. With a balanced blend of theoretical learning and industry exposure, our curriculum is structured using Outcome Based Education (OBE), and assessment is based on the Choice Based Credit System (CBCS).
The PGDM admission (PGDM marketing) process at ISBS in Pune strictly adheres to a merit-based approach. Candidates are required to possess a written test score from exams such as AICTE-CMAT, CAT, XAT, MAT, ATMA, G-MAT, or MH-CET before applying.
Shortlisting applicants is based on their course/shift preferences. The Indira Common Admission Process (ICAP) PGDM admission (PGDM marketing) is integral to the selection process, incorporating various components with assigned weightage:
Admission to ISBS PGDM will be based on performance of candidates in following categories of ICAP: The percentile scores of different entrance tests will be normalized by using a multiplier.
|
No. |
Component |
IGI Weightage |
|
1 |
Common Entrance Test Scores (CAT/MAT/XAT/ATMA/CMAT/GMAT/MH-CET) |
35% |
|
2 |
Academic Performance |
15% |
|
3 |
GD & PI (Group Discussion and Personal Interview) |
45% |
|
4 |
Sports and Extra-Curricular Activities Participation |
05% |
Percentile scores from different entrance tests will be normalized using a multiplier.
Steps for Indira Common Admission Process (ICAP): PGDM admission (PGDM marketing)
1. Registration for ICAP: Complete the ICAP online registration form for GD, PI, and Counseling on www.icap.indiraedu.com.
2. GD/PI and Counseling Process: Attend the ICAP process of GD, PI, and Counseling in the preferred city.
3. Merit List for Admission: The merit list for admission will be published on the Institute's website.
For detailed procedures, refer to www.icap.indiraedu.com
Post Graduate Diploma in Management (PGDM) is a 2 - year full time program
Semesters: 4 semesters
Choice Based Credit System(CBCS)
Classroom Teaching
The program is a two - year full time program approved by AICTE and is run in four semesters. The courses are organized around four semesters and are classified as Core Courses (Compulsory for all), Specialization Core Courses (Compulsory for students opting for the specialization viz. HR, Finance or Marketing), and Elective Courses (Choice based Courses).
The semester-wise distribution of courses based on their nature is as under:
|
PARTICULARS |
I |
II |
III |
IV |
TOTAL NUMBER OF COURSES |
TOTAL CREDITS |
TOTAL MARKS |
|
GENERIC CORE |
09 |
05 |
04 |
01 |
19 |
49 |
1500 |
|
SPECIALIZATION CORE |
---- |
06 |
04 |
03 |
13 |
39 |
1300 |
|
ELECTIVES |
---- |
02 |
02 |
02 |
06 |
12 |
300 |
|
TOTAL NUMBER OF COURSES |
09 |
13 |
10 |
06 |
38 |
---- |
------- |
|
TOTAL CREDITS |
25 |
33 |
26 |
16 |
----- |
100 |
------- |
|
TOTAL MARKS |
800 |
1000 |
800 |
500 |
----- |
----- |
3100 |
Each Student has to complete 100 Credits to qualify for certification in the following manner:
a) 19 core Courses amounting to 49 Credits are compulsory for all students regardless of specialization.
b) Student would opt for specialization in Semester-II and have to complete all the 13 core specialization courses amounting to 39 Credits.
c) The remaining 12 credits he/she has to complete by opting for the specified number of electives from the set of electives being offered.
| No. | Category | 1st Year Fees- 2024-25/ Annual Fees PGDM General /PGDM E-Business Management/PGDM Marketing/ PGDM | 2nd Year Fees-2025-26 / Annual Fees PGDM General /PGDM E-Business Management/PGDM Marketing/ PGDM |
| 1 | Tuition Fees | ₹ 5,20,000.00 | ₹ 3,10,000.00 |
| 2 | Development Fees | ₹ 30,000 | ₹ 40,000 |
| Total | ₹ 5,50,000.00 | ₹ 3,50,000.00 |
Note: Cancellation of Admission and refund of Fees will be as per AICTE Policy
For updated details regarding admission keep visiting the website www. indiraisbs.ac.in
Employability is a core focus at ISBS PGDM, a premier institution for PGDM marketing, aiming to equip students with strong domain knowledge and industry-ready skills, making them highly sought-after by leading organizations. With a robust alumni network exceeding 5000 individuals spanning various sectors and global locations, our graduates have established themselves worldwide.
The Career Leadership Development Program (CLDP), industry visits, collaborations with professional bodies like MCCIA, PRME, FICCI, and initiatives such as Brand Slam and Leadership Lecture Series contribute to our students' readiness for the industry, particularly in the dynamic field of PGDM marketing. Input from industry professionals (OZONE), skill development initiatives, and interactive sessions like group discussions and personal interviews further enhance their domain knowledge, preparing them for the workforce.
These initiatives have solidified the ISBS PGDM brand as the preferred choice for recruitment by multinational corporations, especially in the realm of PGDM marketing. Our exceptional employability record has positioned ISBS PGDM as the top business school in India.
Strategically located along the Pune-Mumbai Expressway, the Indira School of Business Studies PGDM campus, a hub for excellence in PGDM marketing, spans over 7000 sq. ft. Committed to fostering continuous improvement and innovation, ISBS PGDM provides state-of-the-art technical support and facilities to enhance student learning and faculty effectiveness, particularly in the dynamic field of PGDM marketing.
Modern classrooms, seminar halls, syndicate rooms, and tutorial centers form the core of our campus, all equipped with seamless Wi-Fi connectivity. This ensures a conducive and memorable teaching and learning experience for faculty and students in PGDM marketing. Each classroom is furnished with projection televisions, overhead projectors, and whiteboards.
ISBS PGDM marketing prides itself on innovative IT infrastructure, featuring the latest workstations and interactive smart classrooms with audiovisual units. The institute, recognized for excellence in PGDM marketing, offers one-to-one and group video conferencing facilities. Wireless connectivity blankets the entire campus, including the hostels. A dedicated 50 Mbps internet connection ensures 24x7 internet access, facilitating enhanced communication and collaboration between students, faculty, coordinators, and team members in PGDM marketing. Students benefit from personalized mailboxes on Microsoft Office365 and receive 25GB of free space on SkyDrive. The library provides digital access to reference books, and the IT infrastructure includes licensed software for project design, simulation, statistical analysis, and presentations. Campus security, both physical and data access, is meticulously managed through surveillance cameras and data access policies implemented using Microsoft Technology.
Our library features a dedicated multimedia digital library section, equipped with 50 in-house PCs and comprehensive audiovisual facilities. It houses an extensive collection of academic reference videos and CDs, including national and international titles, along with textbook CDs at the PGDM marketing video resource centre. The library continually updates its collection with the latest videos from sources such as Video Education and Harvard Business Resources. The Video Resource Center enhances the learning experience for students in PGDM marketing. Users can surf the internet, access e-resources like AICTE-approved subscribed Pro-Quest Management ABI/Inform Global-Online databases, and explore multimedia digital library resources, including e-journals, e-books, previous question papers, syllabus booklets, and more. The digital library, designed to meet the evolving needs of modern students, also enables users to explore the library catalogue through the web Online Public Access Catalog (OPAC).
Dr. Mahesh Mangaonkar
HOD (Gen. Mgmt) & Professor
Qualification:Ph.D., M.Phil., MBA, PGDHRM (Gold Medalist), PGDIBO, NET, SET, B.E.
Industrial Exp: 0 years
Academic Exp: 17.9
Research Papers: 22
Books Written:0
Awards:01- Received Gold Medal from IGNOU, New Delhi for meritorious performance snd standing first in PGDHRM examination.
Dr Abhinav D Jog
HOD (Finance) & Professor
Qualification:PhD, MBA, M.Com, B.Com, CAIIB
Industrial Exp: 24 years
Academic Exp: 9.0
Research Papers: 6
Books Written:2
Prof. Mangesh Dande
HOD (Marketing - IInd shift) & Assistant Professor
Qualification:DME, MMS, DSM, DBM, SAP,NET
Industrial Exp: 25 years
Academic Exp: 11.0
Research Papers: 7
Books Written:0
Prof.Amruta Deshpande
Assistant Professor
Qualification:MBA,
Industrial Exp: 1 years
Academic Exp: 12.0
Research Papers: 22
Books Written:2
Prof. Neetu Randhawa
Assistant Professor
Qualification:M.B.A, BA
Industrial Exp: 0 years
Academic Exp: 11.0
Research Papers: 5
Books Written:0
Dr. Anagha Bhope
Associate Professor
Qualification:PhD, MBA, PGDCMM, PGDIEM, BA, LLB
Industrial Exp: 2 years
Academic Exp: 7.0
Research Papers: 10
Books Written:0
Dr. Rohan Das
Assistant Professor
Qualification:Ph.D, MBA, B.Sc.
Industrial Exp: 11 years
Academic Exp: 5.0
Research Papers: 6
Books Written:0
Dr. Chanakya Kumar
Associate Professor
Qualification:Ph.D, NET, MBA
Industrial Exp: 4 years
Academic Exp: 10.0
Research Papers: 6
Books Written:0
Prof. Shikha Sindhu
HOD (HR) & Assistant Professor, Head - MDP
Qualification:MPM, PGDM-HR, NET
Industrial Exp: 3 years
Academic Exp: 7.0
Research Papers: 8
Books Written:0
Awards:Best faculty in Human Resource- Education Leadersip Awards 2019
Prof. Puneet Bafna
Assistant Professor
Prof. Anand Deo
Assistant Professor
Qualification:MMS , B.Com, PGDHRM, DIM, PGDIM
Industrial Exp: 27 years
Academic Exp: 4.0
Research Papers: 4
Books Written:0
Prof. Sarita Agarwal
Assistant Professor
Qualification:MBA, M.Com, B.Com, NET
Industrial Exp: 0 years
Academic Exp: 6.0
Research Papers: 5
Books Written:2
Dr. Gaganpreet Ahluwalia
Associate Professor
Qualification:PhD, MBA, MA, BBA
Industrial Exp: 0 years
Academic Exp: 16.0
Research Papers: 20
Books Written:2
Awards:01- International Excellence in Teaching Award, 2018 02- Best Senior Faculty Award, 2018
Dr. Natashaa Kaul
Associate Professor
Qualification:Ph.D. MBA, M.Sc
Industrial Exp: 0 years
Academic Exp: 8.0
Research Papers: 18
Books Written:0
Dr. Meena Goyal
Professor
Qualification:CA, Ph.D, M.Com
Industrial Exp: 10 years
Academic Exp: 10.0
Research Papers: 10
Books Written:6
Dr. Parmeshwar Yadav
Associate Professor
Qualification:Ph.D, MA
Industrial Exp: 0 years
Academic Exp: 16.0
Research Papers: 7
Books Written:0
The academic experience with world class infrastructure and excellent faculty at Indira School of Business Studies PGDM has endured me with a lifelong career excellence. The exceptional programs and teaching methodologies backed by practical skills and industry exposure have given me the confidence to pursue my career ahead. The all-time support and motivation of the faculty members of ISBS PGDM has enlightened me throughout the beautiful journey. The two years of the PGDM-ISBS program that I spent in the most stimulating and picturesque environment, has not only helped me gain the necessary knowledge skill-sets but also ushered a unique vigor to set out and embrace transformation.
Placed in: Colliers International as General Manager.
Indira School of Business Studies PGDM has got one of the best infrastructural facilities and brilliant faculty, a B-school can have. As far as the placements are concerned, ample opportunities are provided to every student and it is up-to the individual how you take it. Moreover, having a placement policy in order makes thing even more transparent. I am really lucky and proud to have been a part of this institution not only because I got placed but because of the things I have learned over there.
Placed in: Delta Light-Belgium as Project Manager-Western Region-India
Indira School of Business Studies PGDM gives a great opportunity for students to broaden their knowledge beyond their field of studies with lots of exposure by including multicultural environment. The friendly attitude of the professors and their willingness to always offer a helping hand has made me feel a part of the ISBS PGDM family. The 2 years spent here were splendid and has helped me to grow better professionally and personally.
Placed in: Nityo Infotech as Manager-Recruitment
My experience at Indira School of Business Studies PGDM has meant career advancement to a highly responsible and challenging position in a leading-edge IT Company. Along with that goes an increased sense of self-esteem and a feeling of accomplishment and personal satisfaction.I found welcoming classmates, engaged faculty, and a built-in community in ISBS PGDM. I really enjoyed the teacher-student feedback, the contents of the courses and the teaching framework offered. The quality of the professors gives it a high academic level with their strong industry experience and abilities. Thank You ISBS PGDM!!
Placed in: HCL Technologies as Group Marketing Manager
I was privileged to be a part of the PGDM 2006-2008 batch at Indira School of Business Studies PGDM. The culture and academic environment of the college is extremely encouraging and makes you believe in yourself. The college believes in inculcating a solid foundation in its students and inspiring them, not just to follow their dreams but to achieve them as well. The importance of discipline, hard work and sincerity are values that are instilled in you and eventually prepares you to take up any challenge. Thank You ISBS PGDM!!!
Placed in: Facile Services-HR Head
The PGDM Post Graduation Program from Indira School of Business Studies PGDM is a milestone of my life, which has changed not just my career profile but my whole approach towards life. Getting the academic rigor by fantastic faculty members, interaction with top management from industry and a class full of variety of profiles from the cross section of top notch companies as class mates, the PGDM program from ISBS PGDM provided a perfect platform to enhance my knowledge and take my career to the next level by filling in the gap which I always felt was there after my graduation.
Placed in: Forbes Marshall- Area Manager-Navi Mumbai
The academic experience with excellent faculty at Indira School of Business Studies PGDM has endured me with a lifelong career excellence. Throughout my two years of PGDM in Marketing at ISBS PGDM, the department has made me gain knowledge and solid experience on business, ethics, and personality and professionalism. These attributes were the key reasons because of which I am successfully placed as Global Lead at Optymyze. Big thanks to all my faculty and friends for the amazing journey at ISBS PGDM.
Placed in: Optymyze as Corporate Finance Manager.
I was privileged to be a part of the PGDM 2006-2008 batch at Indira School of Business Studies PGDM. The culture and academic environment of the college is extremely encouraging and makes you believe in yourself. The college believes in inculcating a solid foundation in its students and inspiring them, not just to follow their dreams but to achieve them as well. The importance of discipline, hard work and sincerity are values that are instilled in you and eventually prepares you to take up any challenge.
Placed in: Sunil Deshpande Associates as Marketing Manager
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