PGDM in Marketing: Master the Art of Branding

Marketing stands at the forefront of business essentials, a vital force that no organization can afford to overlook. In a world where the art of selling and brand promotion dictates success, the demand for skilled marketers is not just growing – it's paramount. Digital Marketing, Market Research, Marketing Communication, and roles in Media and Client Management are not just evolving; they are expanding at an unprecedented pace. Today, the corporate world doesn't just prefer, but actively seeks individuals with advanced marketing qualifications. Recognizing this critical need, the PGDM Marketing Program at Indira School of Business Studies PGDM is meticulously crafted to mould the next generation of marketing gurus. This program isn't just about mastering marketing fundamentals; it's a journey towards becoming a digital marketing virtuoso. With a special emphasis on Digital Marketing, we go beyond traditional paradigms, equipping our students with futuristic skills that make them not just market-ready, but market leaders. This is where marketing careers are not just developed but transformed.

Specialization

Digital Marketing

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PGDM
PGDM General
PGDM Marketing
PGDM in E-Business Management

PGDM in Marketing: Admission Process

ISBS's PGDM in Marketing, admission is merit-based. The applicant must have a valid score from recognized entrance exams like AICTE-CMAT, CAT, XAT, MAT, ATMA, G-MAT, or MH-CET.

The Indira Common Admission Process [ICAP] is central to our PGDM in Marketing selection. ICAP evaluates performance in several areas to determine your eligibility.

No.	Component	IGI Weightage
1	Common Entrance Test Scores [CAT/MAT/XAT/ATMA/CMAT/GMAT/MH-CET]	35%
2	Academic Performance	15%
3	GD & PI (Group Discussion and Personal Interview)	45%
4	Sports and Extra-Curricular Activities Participation	05%

Indira Common Admission Process [ICAP]

PGDM in Marketing admission ICAP considers following:

Entrance exam scores
UG Score
GD and PI
Participation in Sports and Extra-Curricular Activities.

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PGDM
PGDM General
PGDM Marketing
PGDM in E-Business Management

PGDM in Marketing Course Structure

PARTICULARS	I	II	III	IV	TOTAL NUMBER OF COURSES	TOTAL CREDITS	TOTAL MARKS
GENERIC CORE	09	05	04	01	19	49	1500
SPECIALIZATION CORE	----	06	04	03	13	39	1300
ELECTIVES	----	02	02	02	06	12	300
TOTAL NUMBER OF COURSES	09	13	10	06	38	----	-------
TOTAL CREDITS	25	33	26	16	-----	100	-------
TOTAL MARKS	800	1000	800	500	-----	-----	3100

Each student must complete 100 Credits to qualify for certification in the following manner:

All students must complete 19 core courses (49 credits) as part of their degree.
Students would opt for a specialization in Semester II and complete all 13 core specialization courses of 39 Credits.
The remaining 12 credits are completed by opting for the specified number of electives from the set of electives being offered.

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PGDM
PGDM General
PGDM Marketing
PGDM in E-Business Management

PGDM in Marketing Fee Structure

PGDM in Marketing Fee Structure in Detail:

No.	Category	1st Year Fees- 2025-26 / Annual Fees PGDM in Marketing.	2nd Year Fees-2026-27 / Annual Fees PGDM in Marketing.
1	Tuition Fees	INR 5,00,000	INR 3,60,000
2	Development Fees	INR 50,000	INR 40,000
	Total	INR 5,50,000	INR-4,00,000

Payment Schedule [Year 1].

On Admission Confirmation: INR 1,50,000

Installments

INR 1,50,000 [due 31st Aug 2025]
INR 1,50,000 [due 30th Sept 2025]
INR 1,00,000 [due 31st Oct 2025]

Year 2:

INR 4,00,000 [due 30th June 2026]

Note: AICTE Policy applies to cancellations and refunds.

Important:

Visit our website now www. indiraisbs.ac.in for the latest fee information for your PGDM in Marketing program.

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PGDM
PGDM General
PGDM Marketing
PGDM in E-Business Management

PGDM in Marketing Career Opportunities

ISBS's PGDM in Marketing program is designed to launch your career success. We focus on making you highly employable with in-demand skills and industry connections. Our alumni network of over 5000 professionals across the globe proves the program's effectiveness.

The Career Leadership Development Program [CLDP], industry visits, and partnerships with organizations like MCCIA, PRME, and FICCI give you real-world experience essential for success in PGDM in Marketing. Industry collaborations, skill-building workshops, and interactive sessions further strengthen your expertise.

These initiatives make ISBS's PGDM in Marketing a top choice for leading companies. Our graduates are in high demand, making ISBS one of India's best business schools for PGDM in Marketing.

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PGDM
PGDM General
PGDM Marketing
PGDM in E-Business Management

Testimonials

ISBS PGDM has provided me with an incredible platform to actively engage in diverse opportunities that came my way. Whether it was contributing to the cultural committee 'Udaan' by organizing and participating in events or taking on the role of a class representative while maintaining a strong focus on academics, my journey at ISBS PGDM has been truly enriching. This institution has been the catalyst for me breaking out of my shell, enabling me to embrace various experiences that ultimately heightened my confidence and transformed me into a more sociable individual. I firmly believe that effective people management is at the core of success, and my time at Indira has been instrumental in honing this skill.

Anu Kaimal (Batch: 2015-2017)

Placed in: Senior Analyst, PwC

The unique and distinctive proposition of learning at ISBS PGDM through collective course providing both theoretical concept clarity and application-oriented methodology has helped me in understanding the management concepts in a more effective way. We had the opportunity to learn through the extremely interactive and engaging lectures from the in-house faculty and visiting professors with both industrial experience and academic experience. I got placed with HDFC Bank - Trade and Forex Department which turned out to be my dream job role. A niche role which helped me better my knowledge in core finance International Business and Trade situation in the country. The CDP program gave us wonderful insights on corporate fundamentals and functionalities. I would be forever grateful to ISBS PGDM for shaping me into a Distinctive Professional and a Spirit of Excellence in my corporate journey.

Ankita Rotangan (Batch: 2017-2019)

Placed in: Chief Manager, Affluent Banking - IndusInd Bank

What I loved the most about my college experience was the vibrant and diverse community of students and faculty. The interactions and friendships I formed enriched my learning journey and provided a supportive environment for personal and academic growth. Additionally, the opportunities for extracurricular activities, cultural events, and leadership development made my college experience memorable and fulfilling.

Shweta Pathak (Batch: 2017-2019)

Placed in: Associate Consultant, Business Analyst, Infosys

College imparted expert knowledge essentially for a smooth transition path rooting from the best academics which leads to a successful career ahead. It developed industry-specific skills which enhanced employability and potential to face the upcoming challenges. Every day in the college is a new learning day where we get to explore new areas of knowledge and activities which holistically developed each one of us.

Shivani Naidu (Batch: 2019-2021)

Placed in: Analyst, PwC

It is the best private B school for PGDM. Our college is student-driven; there are many cells that are run by students like entrepreneur cell, sports committee, placement cell etc. We have Amenities like a library, all time fully equipped classrooms and an auditorium. Our teachers are super cool; they are engaged with students not only in studies but also in events. Their lectures are not boring like those of other teachers. The well-known companies in the industry which come to hire students are Deloitte, ITC, HDFC Bank, Bajaj Finserv, Bajaj Allianz , ICICI Bank ,Aditya Birla Group etc for pool hiring drives.

Aman Singh (Batch: 2017-2019)

Placed in: Senior Product Manager, Bajaj Finance Ltd

The academic experience with world class infrastructure and excellent faculty at Indira School of Business Studies PGDM has endured me with a lifelong career excellence. The exceptional programs and teaching methodologies backed by practical skills and industry exposure have given me the confidence to pursue my career ahead. The all-time support and motivation of the faculty members of ISBS PGDM has enlightened me throughout the beautiful journey. The two years of the PGDM-ISBS program that I spent in the most stimulating and picturesque environment, has not only helped me gain the necessary knowledge skill-sets but also ushered a unique vigor to set out and embrace transformation.

Sumit Ghosh (PGDM-Marketing batch 2007-09)

Placed in: Colliers International as General Manager.

Indira School of Business Studies PGDM has got one of the best infrastructural facilities and brilliant faculty, a B-school can have. As far as the placements are concerned, ample opportunities are provided to every student and it is up-to the individual how you take it. Moreover, having a placement policy in order makes thing even more transparent. I am really lucky and proud to have been a part of this institution not only because I got placed but because of the things I have learned over there.

Deval Nagayach (PGDM-Marketing batch 2008-10)

Placed in: Delta Light-Belgium as Project Manager-Western Region-India

Indira School of Business Studies PGDM gives a great opportunity for students to broaden their knowledge beyond their field of studies with lots of exposure by including multicultural environment. The friendly attitude of the professors and their willingness to always offer a helping hand has made me feel a part of the ISBS PGDM family. The 2 years spent here were splendid and has helped me to grow better professionally and personally.

Astha Rathi Maheshwari (PGDM-HR batch 2009-11)

Placed in: Nityo Infotech as Manager-Recruitment

My experience at Indira School of Business Studies PGDM has meant career advancement to a highly responsible and challenging position in a leading-edge IT Company. Along with that goes an increased sense of self-esteem and a feeling of accomplishment and personal satisfaction.I found welcoming classmates, engaged faculty, and a built-in community in ISBS PGDM. I really enjoyed the teacher-student feedback, the contents of the courses and the teaching framework offered. The quality of the professors gives it a high academic level with their strong industry experience and abilities. Thank You ISBS PGDM!!

Amit Fulmogare (PGDM Marketing batch 2006-08)

Placed in: HCL Technologies as Group Marketing Manager

I was privileged to be a part of the PGDM 2006-2008 batch at Indira School of Business Studies PGDM. The culture and academic environment of the college is extremely encouraging and makes you believe in yourself. The college believes in inculcating a solid foundation in its students and inspiring them, not just to follow their dreams but to achieve them as well. The importance of discipline, hard work and sincerity are values that are instilled in you and eventually prepares you to take up any challenge. Thank You ISBS PGDM!!!

Anjali Jaybhaye (PGDM-HR batch 2006-08)

Placed in: Facile Services-HR Head

The PGDM Post Graduation Program from Indira School of Business Studies PGDM is a milestone of my life, which has changed not just my career profile but my whole approach towards life. Getting the academic rigor by fantastic faculty members, interaction with top management from industry and a class full of variety of profiles from the cross section of top notch companies as class mates, the PGDM program from ISBS PGDM provided a perfect platform to enhance my knowledge and take my career to the next level by filling in the gap which I always felt was there after my graduation.

Ketan Kirad (PGDM-Marketing batch 2011-13)

Placed in: Forbes Marshall- Area Manager-Navi Mumbai

The academic experience with excellent faculty at Indira School of Business Studies PGDM has endured me with a lifelong career excellence. Throughout my two years of PGDM in Marketing at ISBS PGDM, the department has made me gain knowledge and solid experience on business, ethics, and personality and professionalism. These attributes were the key reasons because of which I am successfully placed as Global Lead at Optymyze. Big thanks to all my faculty and friends for the amazing journey at ISBS PGDM.

Sumeet Shah ( PGDM-Marketing batch 2006-08)

Placed in: Optymyze as Corporate Finance Manager.

Manish Deshpande ( PGDM-Marketing batch 2006-08)

Placed in: Sunil Deshpande Associates as Marketing Manager

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PGDM in Marketing:
Your Branding Launchpad

PGDM (Marketing)

PGDM in Marketing: Master the Art of Branding

EXPLORE OUR SPECIALIZATION

PGDM in Marketing: Admission Process

EXPLORE OUR SPECIALIZATION

PGDM in Marketing Course Structure

EXPLORE OUR SPECIALIZATION

PGDM in Marketing Fee Structure

PGDM in Marketing Fee Structure in Detail:

Payment Schedule [Year 1].

Installments

Year 2:

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PGDM in Marketing Career Opportunities

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Testimonials

Anu Kaimal (Batch: 2015-2017)

Ankita Rotangan (Batch: 2017-2019)

Shweta Pathak (Batch: 2017-2019)

Shivani Naidu (Batch: 2019-2021)

Aman Singh (Batch: 2017-2019)

Sumit Ghosh (PGDM-Marketing batch 2007-09)

Deval Nagayach (PGDM-Marketing batch 2008-10)

Astha Rathi Maheshwari (PGDM-HR batch 2009-11)

Amit Fulmogare (PGDM Marketing batch 2006-08)

Anjali Jaybhaye (PGDM-HR batch 2006-08)

Ketan Kirad (PGDM-Marketing batch 2011-13)

Sumeet Shah ( PGDM-Marketing batch 2006-08)

Manish Deshpande ( PGDM-Marketing batch 2006-08)

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Download Brochure

PGDM in Marketing: Your Branding Launchpad

PGDM (Marketing)

PGDM in Marketing: Master the Art of Branding

EXPLORE OUR SPECIALIZATION

PGDM in Marketing: Admission Process

EXPLORE OUR SPECIALIZATION

PGDM in Marketing Course Structure

EXPLORE OUR SPECIALIZATION

PGDM in Marketing Fee Structure

PGDM in Marketing Fee Structure in Detail:

Payment Schedule [Year 1].

Installments

Year 2:

EXPLORE OUR SPECIALIZATION

PGDM in Marketing Career Opportunities

EXPLORE OUR SPECIALIZATION

Testimonials

Anu Kaimal (Batch: 2015-2017)

Ankita Rotangan (Batch: 2017-2019)

Shweta Pathak (Batch: 2017-2019)

Shivani Naidu (Batch: 2019-2021)

Aman Singh (Batch: 2017-2019)

Sumit Ghosh (PGDM-Marketing batch 2007-09)

Deval Nagayach (PGDM-Marketing batch 2008-10)

Astha Rathi Maheshwari (PGDM-HR batch 2009-11)

Amit Fulmogare (PGDM Marketing batch 2006-08)

Anjali Jaybhaye (PGDM-HR batch 2006-08)

Ketan Kirad (PGDM-Marketing batch 2011-13)

Sumeet Shah ( PGDM-Marketing batch 2006-08)

Manish Deshpande ( PGDM-Marketing batch 2006-08)

FEATURED LINKS

Popular Post

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Phone Number:

Email:

PGDM in Marketing:
Your Branding Launchpad