"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler.
Marketing Club of ISBS PGDM aims to create marketing leaders of tomorrow by fostering a deeper understanding of marketing principles and practices among students, providing opportunities for professional development and networking, and promoting a collaborative environment for sharing ideas and insights. Additionally, Marketing Club aims to bridge the gap between academia and industry by organizing events and competitions. The ultimate goal is to cultivate a vibrant community of future marketing leaders who are equipped with the knowledge, skills, and networks to excel in the field.
Some of the competitions organized by Marketing Club are Brand Quiz competition, Logo redesigning competition, creative reel making, Mad Ads, Speed selling competition etc.
Finzar, the Finance Club at ISBS PGDM, goes beyond being a mere extracurricular activity—it serves as a transformative journey for students, shaping them into well-rounded finance professionals. This vibrant community emphasizes the human element of finance, recognizing its profound impact on individuals and society. Through a myriad of activities, workshops, and external competitions, Finzar provides a platform for students to immerse themselves in the intricacies of finance. The club's commitment to holistic learning is evident in workshops and guest sessions led by industry experts, offering practical insights into the real-world applications of finance. Finzar actively encourages students to extend their horizons by participating in external competitions, fostering healthy competition and instilling pride in representing ISBS PGDM. More than a club, Finzar nurtures future leaders by instilling not only technical proficiency but also soft skills, ethical values, and a profound sense of responsibility. As students journey with Finzar, they emerge not just as masters of finance intricacies but as individuals ready to make meaningful contributions to the financial landscape—a testament to the club's enduring impact beyond textbooks. Some of the activities conducted by Finance club are Blog writing, case study analysis, reserach paper writing, Budget presentation competition, One minute talk etc.
The HRhythm Club pulses with the passion to unearth raw talent, kindle a fervor for diverse disciplines, and fortify them as viable career paths. Within the heart of ISBS PGDM, the HRhythm Club aspires to be a thriving hub, a stage where HR competencies flourish, expanding the influence of ISBS PGDM within professional circles and catching the attention of recruiters.
In this rhythmic journey, the HRhythm Club becomes a dynamic force, ardently seeking out the latest trends and breakthroughs in the HR field through continuous learning. Its vibrant activities serve as a bridge, connecting theoretical knowledge to practical applications in the realm of HR, preparing students for the exhilarating journey of campus recruitments.
The students orchestrate every beat of the HRhythm Club, guided by a Club In-charge who serves as a facilitator, ensuring that the crescendo of exploration and growth resonates through the corridors of ISBS PGDM.