Enquire Now
X

Enquire Now

Download Brochure
X

Download Brochure

PGDM in Marketing
Admission 2022-2023

APPLY FOR PGDM

About PGDM in Marketing

Indira School of Business Studies PGDM


Marketing has a corner for all skills which includes creativity, communication, research, and management. Every business or organisation attempts to ensure that its product or service grabs everyone's attention and reaches across every home.

Marketing is one of the most crucial department of a company which includes elements such as advertising, public relations, promotions, and sales therefore this specialisation provides an overview to the students to use methods for sales, promotions, advertising, and branding, as well as creating customer demand for a certain product. It also assists students in learning and staying adaptable in areas like advertising and branding, customer relationship management, business development, and other sustainable practises. Students can simultaneously hone their abilities in strategic planning, market research, marketing campaigns, consumer behaviour, profit and demand analysis etc.

Overall, it seeks to improve students' analytic and strategic abilities so that they may learn to adapt in a continuously changing environment, incorporating both tradition and creativity in terms of media, channels, or market research. Students will also be provided with a solid theoretical base as well as practical experience that guarantee a "hands on" experience.

PGDM in Marketing Placements CTC highlights

placement stats placement stats

Why Indira for PGDM in Marketing

Two and a Half Decade-Plus Legacy

The legacy of Two and a half-decade is a version of its highly qualified resource teams which structure the advanced teaching methodology to create a quality industry-ready force year and year on.

Engineering Admissions 2021
Engineering Admissions 2021

Fully Equipped World Class Campus

Our commitment to excellence extends to the facilities, infrastructure , sports, library , secure and safe hostels, classroom equipped with all modern era education machinery.

Global Learning Platform

The advance learning global exposure is offered to students via numerous international programs and tie-ups with foreign universities and industries in Singapore, Dubai, Malaysia, etc.

Engineering Admissions 2021
Engineering Admissions 2021

International Study Tour at ISBS PGDM in Marketing


International Study Tour at Indira Cchool of Business Studies PGDM

Make A Wise Choice! Join Indira for PGDM in Marketing

Engineering Admissions 2021
Library

Well equipped library to support and Facilitate the teaching, learning.

Engineering Admissions 2021
Sports

Multiple sports facilities to focus on student fitness and blossom their talent

Engineering Admissions 2021
Canteen

Spacious canteen facilities with high class hygiene maintenance

PGDM in Marketing Course Highlights

Quality Education

Legacy of Quality Education – 25 years. Pune: Known for Quality
Education

Course Offered

PGDM – General (Spec. Marketing / Finance/ Human Resource Management) PGDM – Marketing.

Annual Placements

More than 350 + Companies on
Campus Annually.

Highest Placements

Highest Placement with
annual CTC 14 Lakh

International Study Tour

Institute Sponsored International Study Tour (Dubai/Singapore or Any other known Business Destinations)

Indira Employability

Indira Employability Skill Enhancement Program (IESEP)

NIRF Ranking

Indira School of Business Studies is ranked in top 100 Institutes in National Institutional Ranking Framework (NIRF ) Year 2019

Number of Students

More than 12,000 students at Indira Group of Institutes annually

Quality Placements

IGI PGDM students consistently toping quality Placements.

International Study Tour

Institute Sponsored International Study Tour (Dubai/Singapore or Any other known Business Destinations)

INDIRA SCHOOL OF BUSINESS STUDIES PGDM

ISBS PGDM was established as a professional school to meet the growing needs of the business sector with an idea to bridge the gap between the ‘Campus and Corporates’. In a short span of time, the programs of the Institute were approved by AICTE and ISBS PGDM established its presence in Pune as a premier b-school. The curriculum design, methodology utilized, coupled with technology for teaching keeps the students abreast of the trends in the field of business and assures greater articulation of the same.

INDIRA SCHOOL OF BUSINESS STUDIES PGDM

ISBS PGDM was established as a professional school to meet the growing needs of the business sector with an idea to bridge the gap

27

+

Years of Excellence

14

LAKH

Highest Package

350

+

Prominent Recruiters

28

th

Ranking in India

Top Recruiters for PGDM in Marketing

We Have Nurtured 12000+ Career

Hall of Fame for PGDM in Marketing

Analytics India

Ranked 28th among the Best B – Schools in India by Business India Magazine - 2019

Outlook

Features in Top 100 Management Institutions in India as per NIRF Framework - 2019

CareerIndia

Ranked 30th amongst top Private B-Schools by TOI Ranking Survey - 2020

outlook

National Awards for Excellence in Education - Top Private B-School (Western Region) - 2020

outlook

Dewang Mehta B-School Excellence Awards - 2017, 2018 & 2019

outlook

Global Digital Marketing Awards- Award for Best Social Media Campaign - 2020

outlook

National Education Awards - Best Institute Overall - 2019

outlook

11th Innovative Education Leadership Awards - Best Institute Overall - 2019

Eligibility for PGDM in Marketing Admission


A candidate is declared eligible for PGDM Courses, if he/she has passed the degree examination from AICTE/ UGC recognized university with a minimum of 50% marks for open category and minimum 45% marks for reserved category. 50% of seats are reserved for Maharashtra domicile reserved category candidates. Such candidate's application must be accompanied with relevant caste certificates, cast validity and non-creamy layer certificates at the time of application.

Absence of such certificates at the time of submitting the Admission application forms for admission to the course disqualifies them from reserved category seats, and such candidates will be considered for open/general category.

If sufficient number of applications for reserved seats are not received then the balance seats will be converted into open / general category seats. 20% of the sanctioned seats are institute level seats.

Final year degree students, who have not received their result will be allowed to appear for the admission process, provided at the time of taking admission they have a certificate from their college/university about being a final year student awaiting result.

Candidate should have appeared one of the entrance exam CAT /MAT/XAT/ATMA/CMAT/ GMAT/ State level Entrance Test (MH-CET) and should have a valid score card.

Component IGI Weightages
Score in Common Entrance tests (CAT /MAT/XAT/ATMA/CMAT/ GMAT/ State level Entrance Test (MH-CET)35 %
Score in Academic Performance15 %
GD & PI45 %
Participation in Sports, Extra-Curricular activities, Academic Diversity & Gender Diversity05 %

*Note: The percentile scores of different entrance tests will be normalized by using a multiplier.

PGDM in Marketing Syllabus

Take a glance into the world of new possibilities, explore our PGDM program in detail.

Take the advantage of our Simplified Admission Process
INDIRA COMMON ADMISSION PROCESS (ICAP)

Take the advantage of our Simplified Admission Process INDIRA COMMON ADMISSION PROCESS (ICAP)

Stage
1

Registration for ICAP (Online
Form Charges: ₹ 800)

Stage
2

GD /PI and Counselling
Process

Stage
3

Merit List for Admission

START YOUR ADMISSION PROCESS TODAY

PGDM in Marketing Syllabus


Sem. Option   Course Type Credit CCA TEA Final Marks
I All    Managerial Accounting for Business Decisions GC10 101 3 50 50 100
  Dynamics of Organizational Behavior GC10 102 3 50 50 100
  Introduction to Oprtns. & Supply Chain Management GC10 103 3 50 50 100
  E Business GC10 104 3 50 50 100
  Business Research: Methods and Techniques GC10 105 3 50 50 100
  Principles of Marketing Management GC10 106 3 50 50 100
  Management Fundamentals GC10 107 3 50 50 100
  Business Economics GC5T 111 2 0 50 50
  Role of Government & Society in Business GC5C 121 2 50 0 50
  Business Communication Lab GC5C 122 2 50 0 50
  MS Excel GC5C 123 2 50 0 50
  CSR-1 GC2C 131 1 25 0 25
  Foundation Course Mandatory
  Cyber Security-1 GFE 100A 0 25 0 0
  Human Rights-1 GFE 100B 0 25 0 0
    Foundation Course Elective
Any Two   Fundamentals of Statistics GFE 100C 0 25 0 0
  Fundamentals of Accounting Principles GFE 100D 0 25 0 0
  Fundamentals of Entrepreneurship Development GFE 100E 0 25 0 0
  Fundamentals of  MS Office GFE 100F 0 25 0 0
    Multidisciplinary Courses          
Compulsory   Communication & Linguistic Skills MC2C 50A 1 25 0 25
  Health, Wellbeing and Fitness MC2C 50B 1 25 0 25
      14 32 575 400 975
Sem. Option Course Type Credit CCA TEA Final Marks
II All Financial Management GC10 201 3 50 50 100
Decision Science GC10 202 3 50 50 100
Industry Research GC10 203 3 50 50 100
Geopolitics & World Economic System GC5 204 2 25 25 50
Legal Aspects of Business GC5T 211 2 0 50 50
Statistical Lab GC5C 221 2 50 0 50
CSR 2  GC2C 231 1 25 0 25
Foundation Course Mandatory          
Cyber Security 2 GFE 200A 0 25 0 0
Human Rights 2 GFE 200B 0 25 0 0
Any One Open Course OC5C 200 2 50 0 50
Design Thinking for Innovation OC5C 200A       0
Entrepreneurship Development 2 OC5C 200B       0
Personal Mastery OC5C 200C       0
All Specialisation Core 1 SC10 201 3 50 50 100
Specialisation Core 2 SC10 202 3 50 50 100
Specialisation Core 3 SC10 203 3 50 50 100
Any Four Specialisation Elective 1 SE5C 201 2 50 0 50
Specialisation Elective 2 SE5C 202 2 50 0 50
Specialisation Elective 3 SE5C 203 2 50 0 50
Specialisation Elective 4 SE5C 204 2 50 0 50
Specialisation Elective 5 SE5C 205     0 0
Specialisation Elective 6 SE5C 206       0
    15 35 650 375 1025
Sem. Option Course Type Credit CCA TEA Final Marks
III All SIP *** GC20 301 6 50 150 200
MOOCS GC10T 341 3 0 100 100
Strategic Management GC5T 311 2 0 50 50
Corporate Governance, Sustainability and Busi. Ethics GC5T 312 2 0 50 50
Enterprise Performance Management GC5T 313 2 0 50 50
Enrichment Course / Open Course OC5T 300 2 0 50 50
Cyber Security 3 GFE 300A 0 25 0 0
Skill Development 1 GFE 300B 0 25 0 0
All Specialisation Core 1 SC10 301 3 50 50 100
Specialisation Core 2 SC10 302 3 50 50 100
Specialisation Core 3 SC10 303 3 50 50 100
Any Four Specialisation Elective 1 SE5C 301 2 50 0 50
Specialisation Elective 2 SE5C 302 2 50 0 50
Specialisation Elective 3 SE5C 303 2 50 0 50
Specialisation Elective 4 SE5C 304 2 50 0 50
Specialisation Elective 5 SE5C 305   0 0 0
Specialisation Elective 6 SE5C 306   0 0 0
  Multidisciplinary Courses          
Any Two Performing Arts MC2C 50C 1 25 0 25
Environment & Ecosystem MC2C 50D 1 25 0 25
Health, Wellbeing and Fitness MC2C 50E        
    15 36 450 600 1050
Sem. Option Course Type Credit TEA CCA Final Marks
IV All International Business Management GC5T 411 2 50 0 50
Entrepreneurship, New-venture Creation and Family Busi. GC5T 412 2 50 0 50
Cyber Security 4 GFE 400A 0 0 25 0
Skill Development 2 GFE 400B 0 0 25 0
All Specialisation Core 1 SC5T 401 2 50 0 50
Specialisation Core 2 SC5T 402 2 50 0 50
Any Two  Specialisation Elective 1 SE5T 401 2 50 0 50
Specialisation Elective 2 SE5T 402 2 50 0 50
Specialisation Elective 3 SE5T 403     0 0
Specialisation Elective 4 SE5T 404     0 0
    6 12 300 0 300
      50 115 1675 1675 3350

PGDM in Marketing Course: Fee Structure

ISBS PGDM Fee for Batch 2022 – 2023: 1st Year
Sr. No. Category Annual Fees
1 Tuition Fee 360000.00
2 Development Fund   35000.00
  Total 395000.00

*Fees Payment schedule for PGDM Course::

PGDM Fees – Payment Schedule for 1st Year (academic session 2022-23)

  • On admission Confirmation:1,00,000
  • 1st Installment: INR 1, 00,000 on or before 31st Aug 2022
  • 2nd Installment: INR 1, 00,000 on or before 30th Sept 2022
  • 3rd Installment: INR 95,000 on or before 31st Oct 2022
ISBS PGDM Fee for Batch 2023 – 2024: 2nd Year
Sr. No. Category Annual Fees
1 Tuition Fee 370000.00
2 Development Fund 25000.00
  Total 395000.00

*Fees Payment schedule for PGDM Course::

PGDM Fees 2nd Year– Payment Schedule –

  • INR 3, 95,000 to be paid on or before 30th June 2023

Note: Cancellation of Admission & Refund of Fees will be as per AICTE Policy.

PGDM in Marketing Testimonials

Indira School of Business Studies PGDM (ISBS PGDM)

Indira School of Business
Studies PGDM (ISBS PGDM)

© 2022 . Indira Group of Institutes, Pune.