Indira School of Business Studies

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Dr. Tausif Mistry

Dr. Tausif Mistry

Associate Professor

Marketing

With a Ph.D. in Marketing from the prestigious Savitribai Phule Pune University, Dr. Mistry brings a strong academic foundation to his role. His research focuses on the intersection of marketing strategies and consumer behavior, contributing valuable insights to the ever-evolving landscape of consumer behavior.

As the Head for the Management Development Programs at Indira School of Business Studies PGDM, Dr. Mistry spearheads initiatives to bridge the gap between academia and industry. He designs and oversees programs that empower professionals with the latest management and digital marketing strategies, fostering a culture of continuous learning.

Dr. Mistry has also been chosen to head the vertical of Virtual Learning at Indira Group of Institute as part of the prestigious Indira@40 initiative.

Years of Experience: 13 Years

Qualification: Ph.D. (Marketing Management), MBA

Other Certifications: NET

Subject Expertise: Digital Marketing, Fundamentals of Marketing, Advanced Excel Lab

Orcid ID: 0000-0003-2377-9371

Paper Publication

Paper titled “Corporate Ethics – Misuse of Institutional Sales” published in ‘Third Concept – An International Journal of Ideas’ in ‘April 2022, ISSN 0970-7247, Vol 36.

Paper titled, "A Study on Effectiveness of Content Marketing in Brand Promotions" published in International Journal of Management ISSN: 0976 – 6510, Vol 11, Issue 2, Feb 2020, Pg.no: 309 – 316.

3. “A Study on Effectiveness of Advertisement’s with Reference to Print Advertisements” published in International Journal of Management ISSN: 0976 – 6510, Vol 11, Issue 1, Jan 2020, Pg.no: 214 – 220

Books & Book chapters Publication

Authored a book titled, “Fundamentals of Google Ads” with ISBN 978-93-5621-318-0 with Publisher Orange Books Publication in ‘February, 2023.’

Authored a book chapter titled “AI and Assistive Technologies for Persons with Disabilities - Worldwide Trends in the Scientific Production Using Bibliometrix R Tool” published in book “Communications in Computer and Information Science (CCIS)” volume 1907 with ISSN 1865-0929.

Paper Presentation

Paper titled, “New Product Advertising: Analysing the Impact of Functional, Emotional and Rational Brand Post on Influencing Purchase Intention” presented in “SIMSARC” – SIMS 14th Annual International Research Conference in the month of December 2023.

Paper titled, “Adding granularity to the measurement of Programme Outcomes Assessment: A novel way to compute programme Outcome Attainment” presented in “SIMSARC” – SIMS 14th Annual International Research Conference in the month of December 2023.