Indira School of Business Studies

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Prof. Sushmitha Rao

Best PGDM in Marketing Pune

Prof. Sushmitha Rao

Assistant Professor

Finance

Faculty In charge for annual flagship event of Indira Group of Institutes – India Preneur which is an International Business Plan Competition held annually.

Coordinator of Institutional Innovation Council.

Coordinator of E cell.

Years of Experience: Academics - 7

Qualification: M.Com, SET qualified

Other Certifications: PGDCA, PGDRM

Subject Expertise: Financial Management, Management Accounting, Corporate Restructuring, Wealth and Personal Financial Management, Credit Analysis and Appraisal.

Research gate ID: https://www.researchgate.net/profile/Sushmitha-Rao-6

Vidwan ID: https://vidwan.inflibnet.ac.in/myprofile

Google Scholar: https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=sushmitha+mittur#

Orcid ID: https://orcid.org/0000-0003-1875-8656

Paper Publication

National Conference A study on innovation in education and its impact on students with special reference to higher education Published in Vol. 16, No.2(I), April-June 2022. Journal of management & entrepreneurship with ISSN: 2229-5348 UGC-CARE List Group I.
Study on new dimension in digital payments with perspective of Consumer’s adoption with special reference to Pune city, published in vol. 16, no.2(ii), april-jun e 2022. Journal of management & entrepreneurship with ISSN: 2229-5348 UGC-CARE List Group I.
International Research conference 2021 on Embracing Change & Transportation – Break through Innovation and Creativity organized by D.Y Patil in Collaboration with Indonesia and Association of Indian Management. Paper: Implication of Digital Transformation on workforce in Banking sector – With special reference to Private sector Bank. ISBN: 978-93-950596-0-7
Paper: “Impact of Nutritional Labelling on Consumer behavior” Published in SRMRMP Chennai, journal of Advanced Research in Management ISSN:2278- 7976
XVII International Conference 2021on Management strategies Retrieval, Resilience & Re modelling in a post COVID world organized by “jims New Delhi” Paper: Impact of Post COVID on employee’s workforce with special reference to Manufacturing company. ISBN 978-93-88465-

Books & Book chapters Publication

Authored a book chapter titled ‘__Transforming Education to virtual reality’ published in book titile ‘Application of VR Technology in the Educational Sector — Opportunities and Challenges’ with ISBN 978-1-394-19999-0 with Publisher Willy in Feb 2023.
Published book chapter in Contemporary issue in Business, Management and society, ISBN 978-81- 950596-2-1 title A study on Development of a Sustainability Estimation Structure in Manufacturing Industry in the year 2022.

Paper Presentation

International Conference : 07
International Conference 2023 on Analysing the Performance Gap: Private and Public Sector Banks in the Indian Financial Landscape organised by Chitkara university.
International Conference on Beyond Borders: Exploring Global Perspectives in Management 2024 presented paper on Revitalizing MSMEs: Effectives of Intervention of Government Schemes.
International Research conference 2021 on Embracing Change & Transportation – Break through Innovation and Creativity organized by D.Y Patil in Collaboration with Indonesia and Association of Indian Management. Paper: Implication of Digital Transformation on workforce in Banking sector – With special reference to Private sector Bank.
XVII International Conference 2021on Management strategies Retrieval, Resilience & Remodelling in a post COVID world organised by “jims New Delhi”
Paper: Impact of Post COVID on employee’s workforce with special reference to Manufacturing company and published in UGC care
International conference on Green Banking: Perception and Challenges, at University College, Mangalore.
Paper: “Impact of Demonetization on Electronic Payment – A study with reference to Mangalore city,” and published in ISBN: 978-93-86256-39-3
International conference on Green Banking: Perception and Challenges, at University College, Mangalore.
Paper: “Implication of Green Banking– A study with reference to Mangalorecity”.
International conference on Future Dimension in Higher Education: A quantum Leap in Technology organised by First grade college, Madikeri.
Paper: “A study on student’s perception towards Digitalization of Education - with reference to South Karnataka.,” Published in ISBN: 978-81-940165-9-5.
International Conference on Sustainable Development and Ecological Challengesin Business organised by Institute of Business Administration at St. Aloysius. Paper:
“A study on International Changing scenario of sea Trade companies”.
International conference on Business Resilience in Turbulent Global Markets at St, Agnes College, Mangalore.
Paper: “Impact of Digitalization of Tax on Retailer – with special reference to Bantwal, Puttur city”.
National Conference: 05
National Conference A study on innovation in education and its impact on students with special reference to higher education Published in Vol. 16, No.2(I), April-June 2022. Journal of management & entrepreneurship with ISSN: 2229-5348 UGC-CARE List Group I.
Study on new dimension in digital payments with perspective of Consumer’s adoption with special reference to Pune city, published in vol. 16, no.2(ii), april-jun e 2022. Journal of management & entrepreneurship with ISSN: 2229-5348 UGC-CARE List Group I.
National Level E- Conference on Economy in COVID – 19 & Beyond at Centre for Management Studies & Research (MBA), P.A. College of Engineering Mangalore Paper: Impact of Digital World on Learning and Teaching in the Pandemic scenario - with reference to Mangalore University.
National level seminar on Diverse Challenges for business organization at Maps College Bunts Hostel Mangalore.
Paper: “Customer Perception regarding Merger of SBI with SBM – study reference with Mangalore city”.
National Level Conference on Skill India to leverage Make in India: Initiatives and Challenges at A.J Institute of Management Mangalore.
Paper: “Women Perception towards Make in India – A study with reference to Cashew Industry in Bantwal city”.

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