Indira School of Business Studies

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Dr. Shweta Vyas

Dr. Shweta Vyas

Assistant Professor

Marketing

Dr. Shweta Vyas is an Assistant Professor at the Indira School of Business Studies, PGDM. She has been into academics from the start of her career. A total of 12 years in academics has given here various exposer with subjects like Marketing Management, Foundation of Organisation Management, Retail Management and Product Positioning & Brand Management. Currently she is handling examinations as her current profile in the institute.

Years of Experience: 28 Years

Qualification: PhD in Management, MBA in Marketing, B.Com

Other Certifications: NET Qualified, Licentiate of General Insurance by Insurance Institute of India

Subject Expertise: Marketing Management , Foundation of Organization Management , Retail Management , Product Positioning & Brand Management

Vidwan: 541905

Google Scholar: https://scholar.google.com/citations?user=ELTRw3cAAAAJ&hl=en

Paper Publication

Paper Publication

Paper titled ‘A STUDY TO UNDERSTAND THE TRAFFIC BEHAVIOR OF THE PEOPLE AND THEIR UNDERLYING ATTITUDE TOWARDS SAFE DRIVING AND TRAFFIC RULES’ published in ‘journal name’ in ‘month and year’, ISSN 2319-8915, Vol 7 NO. 1, JUNE 2017