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Dr. Rajlaxmi Pujar

Best PGDM in Marketing Pune

Dr. Rajlaxmi Pujar

Associate Professor

Marketing

Years of Experience: 25 Years

Qualification: BSC(Agri), MBA, PhD

Subject Expertise :Sales and Channel Management, Services Marketing, Tourism and Hospitality Marketing, Marketing of FMCG and Retail Management

Google scholar: https://scholar.google.com/citations?view_op=list_works&hl=en&user=c9-wgOoAAAAJ

Vidwan: 323137

Research Gate: https://www.researchgate.net/profile/Rajlaxmi-Pujar-3

Paper Publications


Paper titled “ India’s Luxury Travel Landscape, Opportunities and Expansion plans of select companies”, International Journal of Research Publication and Reviews,2880-2884,Vol 5, Issue 6, ISSN 2582-7421

Paper titled” Determinants for Switch Over to Electric Two Wheelers in Pune City”, International Journal of Research Publication and Reviews,2880-2884,Vol 5, Issue 6, ISSN 2582-7421

Paper titled “A Novel Approach for E-Commerce System for Sale Prediction with Denoised Auto Encoder and SVM based Approach’, IEEE, July 2023, ISBN: 979-8-3503-3360-2(DOI :10.1109/ICSCSS57650.2023.10169595)

Paper titled ‘A Review of CSR Activities Pre covid and During Covid 19 in India”, International Journal of Creative Research Thoughts,2320-2882, Vol 11 (DOI: 10.1729/Journal.33763)

Paper titled ‘To Measure Service Quality of Online Food Delivery Service Providers in Pune using SERVPERF Model’, Journal of Management and Entrepreneurship, April 2022, ISSN: 2229-5348.

Paper titled ‘A Study on impact of Impression Management Tactics Ingratiation and Self promotion in selection process of faculty members’, Journal of Management & Entrepreneurship, April-June 2022, ISSN: 2229-5348, Vol 16

Paper titled “A Study on Negative Influences of Social Media on Society”, International Journal of Advances in Engineering and Management (IJAEM), Nov 2021, 2395-5252, Volume 3(DOI: 10.35629/5252-03121013)

Paper titled “A Study of Customer Awareness of Sustainability initiatives taken at Star Category Hotels in Hinjewadi area of Pune”, Indira Management Review, December 2017, ISSN:2582-1261,

Paper titled “Agro Based Start-ups in India- A boon for Farmers and Consumers”, International Journal of Scientific Research, February 2018, ISSN 2277-8179, Vol 7(DOI:10.36106/IJSR)

Paper titled “A Study of Corporate Social Responsibility Initiatives by Cybage in context with infrastructure (road construction and community hall) in select rural areas of Pune District.”, Indira Management Review, December 2018, ISSN 0974-3298, Vol 12.

Paper titled “A Study of Corporate Social Responsibility Initiatives by Cybage in context with infrastructure (road construction and community hall) in select rural areas of Pune District, Indira Management Review, December 2018, 2582-1261,

Paper titled ‘A Study of Consumer Behaviour with reference to theme restaurants in Pune city’, ‘International Journal of Advance and Innovative Research, Jan-March 2019, ISSN: 2394-7780, Vol 6

Paper titled ‘A study of CSR activities of top ten Indian FMCG companies in India’,Shodh Sarita

Paper titled ‘A Study of Social Media penetration in small and medium enterprises in select areas of Pune’, Shodh Sarita

Paper titled ‘Women Entrepreneurs Challenges and Opportunities with reference to Pune District’, Shodh Sarita’, Jan-March 2021, ISSN: 2348-2397, Vol 8

Paper titled ‘A Study on Promotional Practices adopted by women of self-help group in Pune district and role of Microfinance’, International Journal of Advanced Science & Technology, Aug 2020, 2207-6360

Paper titled ‘A Competency Framework for Medical Representatives of General Medicine Category’, ARS-Journal of Applied Research and Social Sciences’, October 2016, ISSN: 2350-1472, Vol 3.

Paper titled ‘Sustainability of Logistics and Supply Chain Management’, publishes in ‘Chintan, National Conference on Sustainable Development- A Competitive Edge.’ March 2011, ISBN: 978-93-81361-05-4

Paper titled ‘Service Blueprinting-Key for customer satisfaction’, ‘International Journal of Engineering, Science and Research in March 2012, ISSN 2231-5535.

Paper titled ‘Competency Mapping - A Tool for Maximizing Employee Efficiency’, ‘International Journal of Engineering, Science and Research in August 2012, ISSN 2231-5535.

Paper titled ‘Indian Financial Services sector-An overview’, International Journal of Business Management & Social Sciences, March 2013, ISSN: 2249-7463, Vol 2.

Paper titled ‘Indian Financial Services sector-An overview’, International Journal of Business Management & Social Sciences, March 2013, ISSN: 2249-7463, Vol 2.

Paper titled ‘Rural Marketing: A New Dimension in Marketing’, International Journal of Management & Behavioural Sciences, June 2012, ISSN: 2278-5671, Vol 1

Paper titled ‘A Study on Competency Gap Analysis of Medical Representatives of General Medicine Category’, ZENITH International Journal of Business Economics & Management Research, August 2016, ISSN: 2249-8826, Vol 6

Paper titled ‘Green Buildings Concept and Trends’, ‘DYPIMS’s International Journal of Management & Research, September 2014, ISSN: 2277-8586, Vol 3

Books & Book chapters Publication


Authored a book titled ‘Supply Chain Management’ with ISBN 978-81-19140-79 with Publisher RK Publications in ‘July, 2023’

Authored a book titled ‘Process Planning and Control’ with ISBN 978-81-19140-79 with Publisher RK Publications in ‘August, 2022’

Patents


MACHINE LEARNING BASED ANALYSIS OF NONVERBAL COMMUNICATION ASPECTS OF EMPLOYEES OF AN ORGANIZATION AND MANAGE THEM EFFECTIVELY, 202241011966 A, 25/03/2022.

Paper Presentations

Paper titled ‘Indian Retail Industry-Challenges and Strategies’, presented in conference ‘National Conference on Emerging Challenges & Opportunities Before Management in India’ organized by Dr D Y Patil Institute of Management & Research Pimpri in February 2011.

Paper titled ‘Emerging Role of Social Networking’, presented in Seminar State Level Seminar on Emerging Trends in Marketing. organized by Aditya Institute of Management Pune in February 2011.

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