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Dr. Prashant. B. Kalaskar

Best PGDM in Marketing Pune

Dr. Prashant. B. Kalaskar

Professor

Marketing & General Management

Successful career in Pharmaceutical Sales & Distribution, worked at different cadre in MNCs like Ranbaxy Ltd., Astra Zeneca India Ltd., Nicholas Piramal India Ltd., Intas Pharmaceuticals etc. Received certificate of merit with the hand of Mr. Pranav Mukherjee, Former President of India for the subject Manpower Planning. Received best paper presentation certificate in National Conference.

Years of Experience: Industry - 8 , Academics - 14

Qualification: B.Pharm, MBA, Ph.D.

Other Certifications: Dip. In T & D (ISTD)

Subject Expertise: Strategic Management, Operations & Supply Chain Management, Marketing Management

Google Scholar: https://scholar.google.com/citations?hl=en&user=pMgbUj8AAAAJ&view_op=list_works&authuser=2

Paper Publication


  • “Empirical Investigation Of Technology Acceptance Model Towards Digital Wearable Devices” Elementary Education Online, 2021; Vol 20 (Issue 1): pp. 5931-5942
  • “Challenges & Prospects of Online Teaching to Faculty Members in Higher Education in India”, International E-Conference on “Strategies & Challenges in Higher Education during COVID-19 Lockdown Period in India with reference to the World” Vol. I. pg. 70-79. (ISBN: 978-93-5407-920-7) (15-17 May 2020)
  • “Study on opportunities and challenges of e-Learning system: Management Students‟ Perspective in Pune city”, Symbiosis International Research Journal, on Open & Distance Learning, Vol.2 (2), June 2020, pg.1-13, (ISSN 2456-2637)
  • “Study on Consumer Awareness and Perception of Health Insurance Portability in Lonavala City”, Confluence-2017-National Conference on Emerging Business Paradigms: Present Context and Future Perspectives, 16th & 17th February, 2017, pg. 46-55, ISSN: 2454-9266
  • “Perceptions of Employees towards Training and Development: An Empirical Study”, International Research Journal of Human Resources and Social Sciences, Vol 5 (03), March, 2018, pg. 294-301, ISSN(O): (2349-4085) ISSN(P): (2394-4218).
  • “A Qualitative & Quantitative Study on Perception of Effectiveness of Drug Prescribing Information & Promotional Gifts by the General Practitioners”, VSRD International Journal of Business and Management Research, Vol.- 6(10), November 2016, pp-329-234 (ISSN: 2319-2194)
  • “A Study on Consumer Perception towards Adoption of 4G Mobile Technologies in Rwanda”, American Scientific Research Journal for Engineering, Technology & Sciences, Vo.-14 (2), pg. 187-197, October 2015, (ISSN- 2313-4402)
  • “The Adoption of e-Procurement and its impact on the Procurement Performance of Selected Telecommunication Companies in Rwanda”, European Journal of Business and Management, Vol. 8 (15), pg. 125-133, June 2016 (ISSN-2222-1905)
  • “Positive Interpersonal Relationship Results in Effective Selling: An Exploratory Study with Respective Pharmaceutical Marketing in India”, STES-Rwanda International Research Journal for Management and Engineering, Vol.-1 (I), pg-46-53, June 2015, (ISSN 2409-3092)
  • “Free Drug Samples Distribution by Pharmaceutical Companies: Is it a Useful Marketing Strategy?”, published on social networking website for
  • academics, San Francisco, California (https://www.academia.edu/5333493/Frees_Drug_Samples- Prof._Prashant_B._Kalaskar)
  • “Pharmaceutical Medical Representative Information & its Impact on Prescription Pattern of Physicians in Aurangabad & Pune Cities: Exploratory Study”, VIIT research Journal, Vol.-1 (I), Jan-June 2012, pg. 122-129 (ISSN-2278- 6112)
  • “Product Patent Regime posed Indian Pharma companies to change their marketing strategies: A Systematic Review” Published in VSRD International Journal of Business & Research, Vol.-2(6), Jun 2012, pp-254-264 (ISSN: 2231- 248X)
  • “Factors Influencing Prescription Behavior of Physicians-A study with reference to Marathwada Region”, published in Indian Stream Research Journal, Vol-2, Issue-4, May-2012 (ISSN: 2230-7850)
  • “Effective Marketing Strategies Makes All the Difference: A study with reference to Mankind Pharma”, Published in International Journal of Business & Management Tomorrow, Vol.-2, No.-4, April 2012 (ISSN-2249-9962)
  • “Decreasing Attendance of Students in Classroom, Who is at fault- A study with reference to B-School”, Published in Indian Stream Research Journal, Vol-1, Issue-7, Jan-2012 (ISSN: 2231-5063)

Books & Book chapters Publication


  • Authored a book titled ‘Essentials of Supply Chain Management’ with ISBN 978-81-935612-7-0 with Publisher 2014 in ‘month, year’

Paper Presentation


  • “A Study on Effective Use of Cloud Computing Technology by Young Farmers for Agriculture Development in Lonavala city”, 11th International Conference on Developing Competencies and Skills for Global Competitiveness, Organized by Prestige Institute of Management & Research-Indore, ISBN No: 978-93-86256-37-9, pg. 404-416
  • “Digitalization of Life‟s Saving: An Indian Market Perspective”, Abhinavan- International Conference on Managing Business Through Digitization-Focus on Future” 7th January, 2017, pg. ISBN: 978-93-81791-55-4
  • “Prospects & Challenges in Pharmaceutical M-Commerce”, National Conference on Global M-Commerce: Opportunity & Challenges, 7 & 8 October 2016, pg. 59-69, ISBN: 978-194417190-2
  • “A study of awareness of development of „NoMoPhobia‟ condition in Smart Phone Users Management Students in Pune city”, International Conference on ongoing Research on Management & IT, (INCON-X2015), 10-11 January, 2015, (ISSN-2320-0065), pg-320-326
  • “Sales Knowledge Management: A Tool for Improving the Effectiveness of Sales Teams of Pharmaceutical Marketing in India”, International Conference on ongoing Research on Management & IT, (INCON-X2015), 10-11 January, 2015, (ISSN-2320-0065), pg-390-398
  • “A Study of Factors Affecting Performance of Medical Representatives in Pharmaceutical Industry”, International Conference on Management, Engineering & Entrepreneurship (ICMEE-2012), 15th December 2012, at Ramee Grand Hotel, Pune (Vol.-II (3V), ISSN: 2249-7455
  • “Affected Work Life Balance, Increasing Attrition Rate in Pharma Industry: A Big Concern to HRD” Research article presented at Chintan, National Conference, Sinhgad Business School, Karve Road, Pune. Got 1st prize for best paper presentation in March 2011 (ISBN: 978-93-81361-05-4)
  • “Economic Value Added- As a Corporate Level Strategy” Research paper presented at SKN Sinhgad Business School, Vadgaon, Pune, in March 2011
  • “Counterfeit Medicines Distribution in India- A Check is must”, Research paper published in National Conference at Sinhgad Institute of Management, “Dynamics of Distribution”, Pune on 9th & 10th Feb 2011 (ISBN:978-81-910118-0-7)
  • “Retail Chemist Services Improvement- A need to Society” research paper published & presented in “Spectrum” 5th International Conference at Kohinoor Business School, Khandala on 5th Feb 2011 (ISSN:0973-1513)

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