Paper Publication

• “Marketing Reimagined for the AI Era: Strategies Implemented for Unlocking and Harnessing Innovation in Customer Engagements and Experiences”, published in Journal of Technology Management for Growing Economies, Vol. 14, No. 1 (2023), pp.21–29.
• “Awareness of Platform Skills Amongst the Faculty of Business Management, Pune, India”, chapter published in Taylor and Francis eBook Emerging Trends and Innovations in Industries of the Developing World, first edition 2023 ,ISBN 9781003457602.
• Paper titled “Sustainable Clothing Market Research in The City of Pune” published in International journal of creative research thoughts (IJCRT) in 6 June 2022, ISSN2320-2882 2022 IJCRT Volume 10.
• A Review on The Growth of Clothing Market and Role of Private Label Brands in Pune city of Maharashtra state.” published in International journal of creative research thoughts (IJCRT) in 3 March 2022, ISSN2320-2882 2022 IJCRT Volume 10.
• Social Media: The inevitable marketing tool used as a business strategy to create brand awareness.” published in Sai Balaji International Journal of Management Sciences Aug. 2016, ISSN. 2349-6568, Volume– I Issue 4.
• “Retro Marketing: The New Brand Revival Mantra to Sustain Recession in Indian Markets” published in JM International Journal of Marketing Management in March 2012, ISSN -2230 701X, volume 2.
• “Private Label: A threat to national brands”— Full paper published in JM International Journal of Marketing Management in May 2012, ISSN -2230-701X, volume 2.
• Emerging trends and buying pattern of Indian Consumers: Choice between a local kirana (traditional) and supermarket (organized Retail)” published in ELK Journal of Marketing and Retail Management in December 2010 , ISSN -0976-7185,volume 2.
• Managing Service Innovation: “Creating new markets for future success and survival published and presented in the International Conference on Operations and Management Sciences 2010 in February.