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Dr. Kumendra Raheja

Best PGDM in Marketing Pune

Dr. Kumendra Raheja

Professor

Marketing & Human Resource

He is formally educated in Marketing & Human Resource Management and has worked across various Indian and International organizations. He has served 2 years with leading University in Saudi Arabia in the capacity of Associate Professor in Marketing domain.

He has experience of leading diverse corporate & academic teams and setting up institutional processes to enable individuals & institutions to deliver quality consistently.

Besides being an academician, he is also an established corporate trainer with expertise in Behavioural & Soft Skills Training at Supervisory & Managerial level in areas like managing High performance teams, Leadership Development, Sales management, and performance coaching to name a few. He has delivered more than 5000-man hours of in-class training and on-the-field coaching.

Years of Experience: 24 Years

Qualification: PhD (Marketing), MBA (Marketing & HR)

Other Certifications: Digital Marketing, Entrepreneurship Educator by NEN & Stanford

Subject Expertise: Marketing Management, Sales Management, Channel Management, Services Marketing & Strategic Management

Vidwan: 290502

Google scholar: XoW_EK8AAAAJ&h

Orchid: 0000-0001-8387-603X)

Paper Publication


  • Fostering perceived wealth among SMEs through green business: unveiling the mediating influence of consumer’s green attitude: Management of Environmental Quality – An International Journal; Emerald Publishing Limited; ISSN 1477-7835; DOI 10.1108/MEQ-06-2023-0167

  • Examining the Influence of QSR Green Practices on Customer: Journal of Positive School Psychology – SCOPUS Indexed Journal – ISSN (E): 2717-7564: Vol. 6 No. 3 (2022), 7726-7734

  • A study on Green Banking Services amid and post Covid-19 – A Consumer Perspective: Journal of Management & Entrepreneurship - UGC CARE Listed Group 1 Journal - ISSN: 2229-5348; Vol. 16, No. 2(II), Apr-June 2022, 80-86

  • Comparative study of green activities in manufacturing and service organizations: Shodh Sarita – UGC CARE Listed Journal - ISSN: 2348-2397; Vol. 8, Issue 9, Jan-Mar 2021, 26-32

  • The factors influencing the usage of mobile banking in India: International Journal of Business Management & Research (IJBMR) ISSN (P): 2249-6920; ISSN (E): 2249-8036 Vol. 9, Issue 3, Jun 2019, 35-46

  • Playing the game with green rules - A paradigm shift in business in the offing at Saudi Arabia: LOREM IPSUM, NIT Graduate School of Management, Nagpur; ISSN 2270-2170; 2015.

  • Paradigm shift: Teaching across Generation: International Journal of Advances in Computing and Management; ISSN 2250-1975; 2014

  • Insights Into Consumer’s Green Behaviour – An Empirical Study: Intensity: IJASSR ISSN :2319-8516; Centre for Applied Social Science Research; 2013.

  • Strategic Greening of Business: ANVESHAK, Indira Management Research Journal; ISSN 2278-8913; 2011.

  • Management Education, Step to Sustainable Development of The Economy: ANVESHAK, Indira Management Research Journal; ISSN 2278-8913; 2010.

    • Books & Book chapters Publication


    • Authored a book titled Services Marketing: ISBN No – 978-93-5625-130-4; Publisher – Scientific International Publishing House; Edition – 1st; 2022.

    • Jointly authored a chapter titled “Future HR Enablers – 2050” in a book titled “HRM 2050” in the year 2014.

    Case Study Publication


    • Case titled “Building Compassionate Organization – A Tenet of Responsible Leadership” Dhruva’s International Case Writing Competition; Dhruva College of Management; Hyderabad, India; 2012.

    Paper Presentation


  • Effective Communication – An imperative for Professional Success; e-Conference on Skills in Architectural Education - A New Paradigm: Symbiosis School of Architecture, Urban Development & Planning; Symbiosis Skills & Professional University (SSPU), Pune; 2020

  • Employer Branding: A Step Towards Competitive Advantage: 7th National Conference on Emerging Trends in Information Technology & Business Management; Institute of Information Technology, Baramati; 2012

  • Assessing the Dimensions of Organizational Culture: International Conference on Human Resource Management Track B: Capacity Building & High-Performance Culture Building; Ganpat University Faculty of Management Studies In Association With University Of Victoria, Australia; 2011

  • Employee Value Proposition: Competing through intangibles: International Conference on Operations and Management Sciences-Track: Performance Management; IMT Nagpur; 2011.

  • In Teaching, Ecosystem Matters: 14th Nirma International Conference on Management on Managing In Turbulent Times: Creativity, Innovation, Entrepreneurship, Leadership & Learning’s Theme: Entrepreneurial Culture For Managing Turbulence Inter Linkages Between Industry And Academia; Nirma University; 2011

  • Change through Creativity: An Organizational Intervention Imperative; International Conference on Strategy and Organization Track B: Organization Development Interventions for Building Competitive Advantage; IMT Ghaziabad, ISCO; 2010.

  • Talent Management – A Key to Retention in ITES Sector: 8th National Conference On ‘Mapping for Excellence: Challenges Ahead; Pioneer Institute of Professional Studies, Indore; 2010

  • Holistic Marketing for the Indian Tourism Industry: National Seminar on Services Management – Prospects & Retrospect; University of Hyderabad; 2009.

  • Intrapreneuring –An Innovation Imperative: Nirma International Conference on Management (NICOM) Strategic Human Resource Management & Entrepreneurship in the Changing Business Scenario; Nirma University; 2009

  • Intercultural Communication: A Key to Global Integration: International Conference on Communication and Media: Contemporary Roles & Challenges at Faculty Of Communications And Modern Languages, University Of Malaysia; 2008

  • Green Marketing – Greener Earth: International conference on green competitiveness for sustainable development; IMT Ghaziabad; 2006

    • MDP and Consulting Expertise


  • Delivered training on ‘Leadership Effectiveness’ to the middle level managers for an SME in Radiator manufacturing.

  • Delivered training intervention inclusive of multiple skills like negotiation, Time management, Conflict resolution for mid-level leadership team for a large corporate and leader in pipe manufacturing.

  • Conducted residential training for the middle and senior level managers for a manufacturing company engaged in quality electrical components on “Personal Empowerment”.

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