Dr. Kandarp Singh

Assistant Professor

Marketing

Since July 2022, I have been affiliated with ISBS PGDM, where I teach courses on Fundamentals of Marketing, Product Positioning, Retail Management, Digital Marketing, etc. I hold a Fellow Programme in Management (FPM) from the International Management Institute Kolkata (IMI-K) and have successfully cleared the UGC NET. My academic background includes M.Com and B.Com degrees from St. Xavier's College Kolkata, with specialization in Marketing.

My professional experience includes serving as a research associate for one and a half years with the United Nations Development Program (UNDP) and the Ministry of Environment and Forest (MoEF) for a collaborative project. Additionally, I have contributed articles to esteemed journals like the Journal of Business Research, International Journal of Consumer Studies, etc. In the realm of marketing, I also serve as a reviewer for renowned journals such as the International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, and IMI-K Konnect (a quarterly journal from IMI-K).

Years of Experience: 2 Years

Qualification: MBA HR

Other Certifications: Oracle Certified, Tally Certified

Subject Expertise: Retail Marketing, Branding, Consumer Behaviour, and Structured Literature Review.

Google scholar: https://scholar.google.co.in/citations?user=AD3mO8IAAAAJ&hl=en&oi=ao

ORCHID ID:0000-0001-5251-5477

Scopus: 57807510500

Vidwan: 479191