Indira School of Business Studies

Important Notice : "ISBS PGDM (General) & PGDM in Marketing program has been accredited by NBA and accorded Equivalence to MBA by AIU"

Important Notice : "ISBS PGDM (General) & PGDM in Marketing program has been accredited by NBA"

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Dr Gaganpreet Kaur Ahluwalia

Dr Gaganpreet Kaur Ahluwalia

Associate Professor

Marketing

Dr Gaganpreet Kaur Ahluwalia is academician and researcher. She is heading the PGDM Marketing programme at ISBS PGDM. She has several National and International Research papers to her credit.

Years of Experience: 19 Years

Qualification: PhD, MBA, MA (Eco), BBA, Diploma in Educational Administration & Management

Other Certifications: SAP, Business Analyst, Train The Trainer

Subject Expertise: Fundamentals of Marketing, Retail Management, Marketing of FMCG, Sales & Channel Management

ORCID ID: 0000-0001-7955-6551

Paper Publication

Paper titled ‘Value Investing: From Perspective of Interpretivism’ published in ‘Journal of Informatics Education and Research’ in ‘month and year’, ISSN 1526-4726, Vol 3 (https://doi.org/10.52783/jier.v3i2.136)

Paper titled ‘Assessing the growth of E-Commerce in India: ‘A Study of Flipkart’s performance, viability and future prospects’ published in ‘The Online Journal of Distance Education and e-Learning’ in ‘April 2023’, ISSN 2147-6454, Vol 11

Books & Book chapters Publication

Authored a book titled ‘Total Quality Management’ with ISBN 9789387093997 with Thakur Publication Pvt Ltd in ‘June 2018’

Authored a book titled ‘Management Fundamentals’ with ISBN 978-93-88809-84-9 with Thakur Publication Pvt Ltd in ‘July 2020’

Authored a book titled ‘Decision Science’ with ISBN 978-93-90031-88-7 with Thakur Publication Pvt Ltd

Authored a book titled ‘Basics of Marketing’ with ISBN 978-81-19180-06-6 with Publisher Success Publications in ‘May 2023’

Patents

Title of patent ‘5 Ps in Human Resource Management’, application number L-131713/2023, date of Publication/Grant 8th August 2023.

Title of patent ‘Perception Matrix of Consumers, Retailers depicting reasons for switching from National brands to Private Label brands during economic slowdown’, application number L-138932/2023, date of Publication/Grant 19th December 2023.