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Dr. Chanakya Kumar

Best PGDM in Marketing Pune

Dr. Chanakya Kumar

Associate Professor

Marketing

Dr. Chanakya Kumar is an Associate Professor at Indira School of Business Studies PGDM, Pune. He is an MBA Graduate and doctorate in management. He has 18 years’ experience in academics and corporate sector. His research interest areas are consumer behavior, technology adoption and general management. Currently he is handling the Faculty Development Program. He takes FDP within the college and in other colleges for writing research papers and data analysis. He handles company research projects as well.

Years of Experience: 18 Years

Qualification: BSc (Physics Hons), MBS, PhD (Management)

Other Certifications: PGDM in Retail Management from SCDL; Advanced Certificate in Academic Research and Data Analysis, March 2021 to November 2021, IIM Kozhikode

Subject Expertise: Marketing Research, Business Analytics, Marketing Analytics and Data Science

Orchid id: 0000-0002-8012-805X

Paper Publication


  • IoT-Driven Image Processing Framework for Accurate Skin Diseases Diagnosis and Classification SSRG International Journal of Electronics and Communication Engineering, 2023, 10(7), pp. 108–129

  • Computer vision-based healthcare system for identification of diabetes & its types using AI, Measurement: Sensors, 2023, 27, 100751

  • How does relational attachment mediate the social support – career regret relation? Global Knowledge, Memory and Communication , 2023

  • Internet gaming addiction – a bibliometric review Information Discovery and Delivery , 2023

  • “Human Resource Analytics In This Pandemic:Do You Really Need It. This Will Help You Decide.” A Journal of management and Entrepreneurship. ISSN : 2229-5348 Volume-16, No.1 : January – March 2022, UGC Care

  • “Human Resources In Pandemic – A Changing Role” Journal of Fundamental and Comparative Research (Shodhasamhita); ISSN : 2277-7067 Vol. VII, No.01 : 2022. UGC Care

  • Learning Analytics: A Perception Study Of Analytics In Educational Institutions” Bengal Past And Present; Issn : 0005-8807 Vol. 140, No.01 : Jan – June 2022; UGC Care

  • "The Elements That Influence Hr Analytics Adoption Amongst Human Resource Professionals" Industrial Engineering Journal; ISSN : 0970-2555, UGC Care

  • “Why People Don’t Vote?- An exploratory Study of voters in Pune.” Shodh Sarita, ISSN-2348-2397, Vol. 7 Issue 25, January- March 2020.

  • “Online Food Delivery (OFD)- A Bibliometric Evaluation” International Journal of Advanced Science and Technology, ISSN- 2005-4238 IJAST, Volume 29, June 2020.

  • “Customers intentions to use mobile app for online shopping: An analytical study of Gen Y.” International Journal of Advance and Innovative Research, ISSN 2394-7780, Vol. 5, Issue 4, October- December 2018.

  • “The Emergence of M- Commerce Apps and changing Shopping behaviour of consumer.” JETIR, ISSN-2349-5162, Vol. 5 Issue 1, January 2018.

  • “Acceptance of mobile payment system- opportunities and challenges.” International conference ongoing research in management and IT, INCON –XII 2017, ISBN 978-93-24457-19-9

  • “Factors affecting individuals to adopt M- commerce services by youth in Pune city- An empirical study using modified technology acceptance model”. South Asian Journal of Marketing and Management Research, ISSN 2249-877X, Vol. 5, Issue 11, Nov. 2015

  • “Management Education relevant to corporate needs” International Conference on “Management Education Achieving Global Standard and Recognition”, 2nd & 3rd Oct 2014, Curtin University Malaysia, Miri. ISBN: 978-81-926903-0-8.

  • “Reason for Switching Cellular Service providers” South Asian Journal of Marketing and Management Research, ISSN 2249-877X, Vol. 3, Issue 6, June 2013.

  • “Consumer perception on the use of alternative channels of distribution”, National Conference on “Strategic Management: A global Challenge”, 3rd, 4th & 5th of February 2012, Sinhad School of Business Studies, Narhe, Pune. ISBN: 978-93-5051-694-2.

Paper Presentation


  • “Influence of retail store atmospherics on customers buying in an organised retailing outlet”, 4th National Research Conference on “Developing Strategies for Sustainable Competitive Advantage”.21/01/2012, Sinhad Institute of Management and Computer Application, Narhe, Pune, 12/11/2011 ISBN 978-81-921468-1-2.

© 2020. Indira School of Business Studies PGDM.