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Dr. Ashish Shrivastava

Best PGDM in Marketing Pune

Dr. Ashish Shrivastava

Professor of Practice

Marketing

Dr. Ashish Shrivastava is a dynamic professional with over 28 years of experience in the areas of Sales & Marketing, Customer Care and Operations across Consumer Durable, Automobile, Telecom, Renewable Energy and Food & Beverages.

He cherishes a proven track record of building high performance teams with a strong culture focus.

His career contours with Kirloskar Brothers Ltd, Bajaj Auto Ltd, HFCL Infotel Ltd, Tata Teleservices Ltd, Reliance Communications Ltd and Green Brilliance Pvt. Ltd.

He has also got 6 yrs of Entrepreneurial experience in Food and Beverage Industry.

Ashish has acquired proficiency in devising & executing marketing strategies for accelerating business growth. He has hands on experience in managing start-ups, distribution networks, launching new products and developing front liners / dealers / retailers and channel partners.

Dr. Ashish has an MBA in Marketing Management and PhD in Ecommerce.

Years of Experience: 28 Years

Qualification: PhD, MBA(Marketing)

Subject Expertise: Entrepreneurship Development, Digital Marketing, Ecommerce, Consumer Behavior in Digital age

Researchgate ID: https://www.researchgate.net/profile/Ashish-Shrivastava-22

Orcid ID: https://orcid.org/0000-0002-8459-2247

Vidwan ID: 542080

Google Scholar ID:
https://scholar.google.com/citations?view_op=new_profile&hl=en

Paper Publication


  • ‘Modeling telemedicine consumer behavior amid COVID-19 pandemic’ published in ‘International Journal of Pharmaceutical and Healthcare Marketing’ in ‘March 2024’, ISSN 1750-6123, Vol 18, https://doi.org/10.1108/IJPHM-08-2021-0085
  • Decoding the workplace behavior of GenY (2022 IJCRT | Volume 10, Issue 9 September 2022 | ISSN: 2320-2882, Dr Bhavana Likhitkar, HOD (MBA Department), LNCT University, Bhopal and Ashish Shrivastava.
  • Impact of Demographic variables on Consumer’s online buying behavior (September 2022| IJIRT | Volume 9 Issue 4 | ISSN: 2349-6002, Dr Bhavana Likhitkar, HOD (MBA Department), LNCT University, Bhopal and Ashish Shrivastava.
  • Consumer survey on impact of COVID-19 on future holiday travel behavior, published in Volume 15 Issue 1, July 2022 of Pacific Business Review (International) ISSN:0974-438X.
  • MOOCs – One Size Does Not Fit All, International Conference on Interdisciplinary Research in Technology and Management (IRTM 2022), Archana Shrivastava, Balaji Institute of Modern Management, Sri Balaji University, Pune, India, Ashish Shrivastava, Pune,India, Vimal Bhatt, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune,India, Binod Sinha, Balaji Institute of Modern Management, Sri Balaji University, Pune, India, ISBN: 978-1-6654-7886-1(Indexed in Scopus)
  • The Mediating Role of Perceived Organizational Support in the Relationship Between Employee Engagement & Employee Retention in the Indian Hospitality Industry, published in Volume 14 Issue 8, February, 2022 of Pacific Business Review (International) ISSN: 0974-438X, Dr Bhavna Likhitkar, HOD (MBA Department), LNCT University, Bhopal, Ashish Shrivastava.
  • Understanding the Police, The Administration & The Governed through Social Media Analytics, published in Volume14 Issue 7, January, 2022 of Pacific Business Review (International) ISSN: 0974-438X.
  • Decoding and Designing Massive Open Online Courses (MOOCs). Published in the Journal- Interactive Technology and Smart Education, Emerald Publishing. ISSN: 1741-5659. (Scopus Citescore 2021: 3.7, Ranked by Excellence in Research for Australia).

Paper Publication


  • ‘Adoption of Online Apparel Shopping in India’ presented in conference ‘International Conference on Beyond Borders: Exploring Global Perspectives in Management’ organized by ‘Indira School of Business Studies PGDM, Pune’ in ‘August, 2024’
  • A study on factors affecting Consumers Preference Towards Lays Chips in Pune City
  • Consumer survey on impact of COVID 19 on future holidays behavior.

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