Do you envision yourself tackling real-world business difficulties in a variety of industries?

The Postgraduate Diploma in Marketing Management is a highly sought-after degree. Students’ interest in the course has grown as more companies recognize the importance of marketing. You will learn about the important ways to understand the market and product portfolios in the PGDM-Marketing course. To accomplish you must first identify the markets then do market research before moving on to product creation. These are only a handful of the characteristics that this course includes.

The Post Graduate Diploma in Management (PGDM) with an emphasis on Management is built to prepare you for leadership roles in the marketing sector by drawing on decades of professional experience. As a result, a PGDM in Marketing is a specific study of customer behavior and the development of items that people are likely to desire to buy. Advertising, branding, market research, and worldwide and online marketing are just a few topics covered in marketing classes.

PGDM Marketing’s Purpose

Pursuing a PGDM in Marketing opens the door to several employment prospects. Marketing has evolved into a magnificent term. Students can pursue a variety of marketing careers. Aside from job descriptions, students will have a variety of alternatives when it comes to location. You’ll get the opportunity to work in some of India’s most developed states. As a result, it is safe to anticipate that if you choose PGDM courses in India, you will have an abundance of options.

Eligibility for the PGDM in Marketing Course

A PGDM in marketing is a professional program in which you must commit both money and time. As a result, electing to pursue this course is a significant decision. The first thing you should do is determine whether or not you are eligible to apply for the course. Then you can move on to the next stage.

The Eligibility Criteria for the PGDM in Marketing Course are below.

• You must have completed a three-year bachelor’s degree from an accredited university.
• You must have received at least a 50% or higher in your bachelor’s degree.
• PGDM in marketing is most popular among BBA and BMS graduates; however, students from other fields such as commerce, arts, and science are also eligible.

The Advantages of a PGDM in Marketing

What are the similarities between Uber, Coca-Cola, and Amazon? A marketing squad, to be precise. Marketing is one of the most varied business disciplines, with a plethora of employment opportunities. Almost every big corporation, as well as numerous boutique marketing agencies throughout the world, has an in-house marketing department.

As a result, a PGDM in Marketing isn’t just for numbers. There are numerous advantages to taking the course.

• Various career options- You’ll find a wealth of work prospects after completing the PGDM in Marketing degree. Marketing specialist, data handler, brand manager, product marketing manager, marketing coordinator, marketing assistant, and, of course, marketing manager are among the roles available.
• Popular course- Because marketing positions are vital in most businesses, there will always be a demand for marketing positions. That means taking a PGDM in this field can help you gain skills and knowledge for a job that accounts for a large portion of the labor market.
• Creation of new concepts- Marketing is regarded as a dynamic field because it assists businesses in developing unique ideas that lead to the launch of new services and products. By recognizing the distinctiveness and benefits of their companies’ products and services, marketing professionals help them stand out from the competition.
• Improving economic conditions- The PGDM in Marketing helps boost the country’s economy. The primary notion of marketing is to align a company’s offerings with the needs of its customers. When a product arrives at the right time for a company, the odds of a sale increase.
• Development of all skills- A marketing degree prepares students to think critically and holistically. Marketers not only have exceptional data interpretation abilities, but they also have the higher-level thinking that transforms analytics into strategy.

Another motivation to pursue a PGDM in marketing is that graduates get a higher beginning salary than others. As previously stated, marketing is one of the primary sources of profit, due to which organizations seek out eligible candidates for the job. And, to attract the top candidates, they give excellent starting salaries. Some marketing professionals are also offering commissions, which can help you earn even more money.

A marketing manager’s average yearly salary in India is INR 6.88 lakh. Shared profits, incentives, and commissions range from INR 2.87 lakh to INR 20 lakh per year. Marketing managers with less than a year of experience earn INR 4.16 lakh per year on average, highlighting the relevance of experience in this area. Those with one to four years of experience, on the other hand, may expect to earn INR 5 lakh a year. The average annual salary for five to nine years of experience is INR 7.3 lakh.

PGDM In Marketing at Indira School of Business Studies ISBS

Some students are apprehensive about entering a marketing career. This is due to the widespread perception that work in marketing is dull and exhausting. In actuality, the job is both fascinating and challenging. As a result, picking the right path is critical. ISBS is one of the best PGDM Institutes in India when it comes to high-quality education and world-class facilities. Sales, advertising, media, communications, graphic design, public relations, social media, trends, data analysis, and market research are all included in the PGDM in Marketing program at ISBS Pune.

Students will participate in lectures, case studies, assignments, discussions, and presentations in the classroom sessions. Students will see how the conceptual concepts are linked throughout the field engagement. Students will understand the principles and practices utilized in marketing management through this course. They’ll learn how to create a strategy for growing customer connections and adding value to customers. The course assists students in building the abilities necessary for marketing decision-making as well as demonstrating how to apply decision-making tools to develop business solutions.

Posted in: PGDM (AICTE Approved) Admission 2020