PGDM in Marketing: What Is It About?
Do you foresee yourself solving real-world business challenges in the diverse range of business areas?
The Post Graduate Diploma in Management (PGDM), with a focus on Management, draws on decades of professional experience to prepare you for leadership roles in the marketing sector.
Thus, PGDM in Marketing is a specialized study of consumer behaviour and creating products that they will most likely want to buy. Classes in marketing cover topics such as advertising, branding, market research, and marketing globally and online, among many other topics.
This exciting course provides the foundation for a high-flying career in marketing and business. As you further read, you’ll read all about PGDM in Marketing and how this course will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.
Let’s get to know more about the career opportunities, job scope, syllabus, and the range of salary you can expect after the completion of PGDM in Marketing in India.
PGDM in Marketing Course Highlights
The PGDM in Marketing prepares you for more than careers in marketing. Some of the career options will include Market Research Analyst, Marketing Manager, Brand Manager, Advertising, Marketing & Sales etc.. To know more of the course in depth, here’s a quick read on the course highlight.
|PGDM Marketing Course Level||Postgraduate course|
|PGDM Marketing Duration||Two-year full-time course|
|PGDM Marketing Examination Type||Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.|
|PGDM Marketing Eligibility||The eligibility criteria for admission to the PGDM in Marketing course is:
|PGDM Marketing Admission||The admission process may be different for other colleges, but a standard requirement may remain same:
|PGDM Marketing Course Fee||The average course fee is 7.2 lakhs.|
|PGDM Marketing Avg. Salary||The average salary of a PGDM in Marketing is Rs 6.94 Lakhs with an average growth rate of 35%.|
|PGDM Marketing Recruiting Organizations||Here are some of the top companies that hire PGDM in Marketing graduates.
|PGDM Marketing Top Recruiting Areas||Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.|
|Job Profiles After PGDM Marketing||Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.|
Eligibility Criteria for PGDM in Marketing Course
Candidates wishing to apply for a PGDM in Marketing course need to have completed their graduation degree with an aggregate of 50% marks or above in any stream from a recognized university. After application, an entrance test followed by an interview may be held to judge the eligibility of the candidate for the course.
- The minimum education requirement is a bachelor’s degree course from a recognized university.
- The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.
- Candidates from all streams are eligible to apply for the course.
Benefits Of Doing PGDM In Marketing
What do Uber, Coca Cola, Amazon have in common? Answer: a marketing team. Marketing is one of the most diverse business fields around with endless career options. Almost every major company has an in-house marketing team, as well as multiple boutique marketing agencies worldwide.
Thus, a PGDM in Marketing isn’t only for number jobs. The course has quite a few benefits as well.
- Diverse career options
By completing PGDM in Marketing course, you’ll come across a plethora of job opportunities. This includes positions as a marketing specialist, data handler, brand manager, product marketing manager, marketing coordinator, marketing assistant, and, of course, marketing manager
- In-demand course
Since marketing roles play such an important role in most companies, there will always be a demand for marketing jobs. This means that doing a PGDM course in this area will help you acquire skills and know-how for a career that takes up a significant share of the job market.
- Development of new ideas
Marketing is considered to be a dynamic field as it helps companies come up with novel ideas leading to the launch of new services and products. Marketing executives help in distinguishing their firms from competition by recognising the uniqueness and benefits of the firms’ products and services.
- Improving economy
PGDM in Marketing is capable of the economy of the country. The core concept of marketing is to promote the products of a company with the requirements of the customers. When a product reaches an organization when they need it, the chances of a sale improves.
- All round skill development
A marketing degree equips students to act as well-rounded, critical thinkers. Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy.
PGDM in Marketing Course Syllabus & Subjects
PGDM in Marketing course is a specialist degree to give you a headstart in a marketing career. Specialist modules including digital marketing, branding, market research, finance marketing, digital marketing and analytics, international marketing and marketing strategy.
|Principles of Management||Cost Accounting|
|Legal Aspects of Business||Business Communication|
|Principles of Marketing||Innovation Management|
|Financial Accounting||Managerial Economics|
|Human Resource Management||Organizational Behaviour|
|Customer Relationship Management||Social Media Marketing|
|Advertising and Sales||Brand Management|
|Finance Marketing||Internet Marketing|
|Consumer Buyer Behaviour||Distribution Management|
Jobs After PGDM in Marketing
A PGDM in Marketing degree is one of the most popular postgraduate degrees in India. An PGDM covers advanced coursework in business, marketing, and finance. Students can also pursue specializations — like healthcare, marketing, or information technology (IT) — to develop skills applicable to specific industries. So, when it comes to the job after PGDM in Marketing, here’s what you can find yourself as:
- Brand Manager
Brand Managers are the people who shape a company’s image. Such managers will uncover consumer insights and deliver innovative marketing campaigns. You’ll also attract customers and prospects and create plans to improve customer experience.
- Sales Manager
As a Sales Manager you’ll work towards customer acquisition and revenue growth targets by keeping the company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.
- Business Development Manager
Your job as a business development manager is to identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts. You’ll also devise a strong communication plan for new product developments to prospective clients.
- SEO Manager
SEO Managers are responsible for planning, implementing and managing the company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
- Email Marketing Marketing
With the emergence of digital marketing, Email Marketing Manager’s role has become very important for business success. Email Marketing Managers are generally responsible for planning, developing, implementing and maintaining the overall company’s email marketing strategy.
- Digital Marketing Manager
Digital Marketing Managers are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
- Social Media Manager
As a Social Media Manager you will be responsible for developing and implementing Social Media strategy in order to increase the online presence and improve the company’s marketing and sales efforts. You will be working closely with Marketing and Sales departments.
- Marketing Manager
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.
- Monetization Manager
The Monetization Manager is a key figure in identifying key elements to drive revenue across different segments of the company. You will develop a quarterly and monthly plan aligned with the strategy that leverages all product features and marketing tools. In addition, you will develop, experiment and analyze exciting and innovative ideas and communicate them.
- Research Manager
The Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Research Project Directors ensuring the successful execution of the fieldwork.
Future Scope & Demand Of PGDM Marketing
India is one of the largest consumer markets in the world, with its population of middle-class consumers expected to reach 475 million in 2030.
Marketing offering is a combination of goods, services, ideas, persons, places, information, etc. offered to a market to satisfy specific needs and wants of people. Marketing isn’t limited to physical goods. They also include services like banking, air travel, hotel stay, tourism, etc. which are not tangible in nature and can’t be owned by the buyers.
Traditionally, marketing was concerned with buying and selling of goods and services only but now its scope has widened and it encompasses a range of activities. From product planning, market research, promotional decisions, and environmental analysis, the responsibility of a marketer is vast.
Top Companies for PGDM Marketing Graduates
A PGDM in Marketing is an asset in a tough jobs market.
Graduates leaving business school are being hired for various portfolios under niche domains by top corporations. If your goal is to work for a Fortune 500 company, a PGDM will help get you noticed and provide the practical knowledge you’ll need for advancement, especially if you’re eyeing the c-suite (eventually, at least). The following companies recruit actively and are among the top employers of PGDM:
Google India Private Limited focuses on mobile internet usage, small and medium businesses, and online video growth. It is headquartered in Bengaluru.
Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Its head office is in Bengaluru.
American Express (India) Private Limited is a multinational financial services company with headquarters in New York City in the United States of America, and in India, its based in Gurugram, Haryana.
Forbes Marshall is an Indian company that comes under the category of Industrial Automation. Today, the company has widened its services to more than 18 countries of the world.
Make My Trip-
Make My Trip is an Indian travel company headquartered in Gurugram, Haryana.
Blue Dart Express-
Blue Dart Express or Blue Dart is a Logistics and Supply chain company headquartered in Mumbai, Maharashtra.
Top Recruiting Areas After PGDM Marketing
The world of marketing covers advertising, public relations, branding, promotions, and sales through social platforms or offline modes. Marketers work across all domains such as banking, insurance companies, accountancy sector, management consulting firms, law firms, startups, teaching sector, bank, educational institutes, leisure and tourism sectors, agricultural and conversation sectors and so on.
After graduating in the marketing field, according to PayScale India, the average salary package for a marketing manager is around 6.87 Lacs.
Best Courses After PGDM Marketing
As the old adage goes, learning never stops. To take a notch higher in your career growth after you’ve completed a PGDM in Marketing qualification or a PGDM, there are more opportunities to learn further. As PGDM is equivalent to MBA in many ways, your next direction is getting a doctorate degree. You can well opt for the following courses after PGDM in India.
- Doctor of Business Administration (DBA)
- Doctor of Philosophy (Ph.D.) in Management
- Doctoral Programme in Management
- Doctorate in Management Studies
Join the PGDM in Marketing Course Of The 21st Century
A PGDM in Marketing is a cutting-edge 21st century course to empower you with crucial skills and knowledge to succeed. You’ll be offered multiple networking opportunities you need to accelerate your career, either as a manager within the private, third or public sector, or in developing your own entrepreneurial ambition. It is here where you can expect, one-to-one support to help develop you into a successful leader.
Apply for PGDM in Marketing in Pune’s leading business college, Indira School of Business Studies (ISBS). In the ever challenging dynamics, we train to cultivate flexible thinking, effective decision making and responsible management.
Start your transformational journey to change the way you think and work at Indira Group of Institutes.