Syllabus PGDM-Mkt.

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Post Graduate Diploma in Management – Marketing ​(PGDM-Mkt.)

Course Oultline for Batch 14-16 – PGDM – Mkt
SEM 1 SEM III
Nature of Course Course No Name Nature of Course Course No Name
Core M – GC- 101 Managerial Economics Core M – GC- 301 Strategy and Enterprise Performance Management
Core M – GC- 102 Management Accounting Core M – GC- 302 Summer Internship Programme
Core M – GC- 103 Legal Aspects of Business Core M – GC- 303 International Business Exposure Programme
Core M – GC- 104 Managerial Communication Core M – GC- 304 Capstone Course (Simulation)
Core M – GC- 105 Basics of Marketing Core M – GC- 305 B2B Marketing
Core M – GC- 106 Statistics and Quantitative Techniques Core M – GC- 306 Retail Management
Core M – GC- 107 Organisation Behaviour Core M – GC- 307 Services Marketing
Elective M – GE – 108 Economic Environment of Business Core M – GC – 308 Customer Relationship Management
Elective M – GE – 109 Desk Research Elective M – GE – 309 Analytics for Business Decisions
Elective M – GE – 110 Personality Development Lab Elective M – GE – 310 Project Management
Elective M- GE – 111 IT Skills Lab Elective M- GE – 311 Balance Score Card and Strategic Mapping
Elective M – GE – 112 Language Leadership Lab Elective M – GE – 312 Marketing of Hospitality Services
Elective M – GE – 113 Entrepreneurship Development Elective M – GE – 313 Telecom Marketing
Elective M- GE – 114 Theory of Management
SEM 2 SEM 4
Nature of Course Course No Name Nature of Course Course No Name
Core M – GC- 201 Financial Management Core M – GC- 401 Dissertation
Core M – GC- 202 Business Research Methods Core M – GC- 402 Rural Marketing
Core M – GC- 203 Human Resource Management Core M – GC- 403 International Marketing
Core M – GC- 204 Innovation Management Core M – GC- 404 Marketing of Financial Services
Core M – GC-205 OMT and Industry Exposure Elective M – GE – 405 Marketing of FMCG
Core M – GC- 206 Product and Brand Management Elective M – GE – 406 Sustainability
Core M – GC- 207 Sales and Channel Management Elective M- GE – 407 Knowledge Management
Core M – GC – 208 Integrated Marketing Communications Elective M – GE – 408 Business Ethics and Corporate Governance
Core M – GC – 209 Consumer Behaviour Elective M – GE – 409 Agribusiness Management
Elective M – GE – 210 Supply Chain Management
Elective M- GE – 211 Quality and Operations Management
Elective M – GE – 212 Advanced Statistics and SPSS
Elective M – GE – 213 Digital Marketing
Elective M- GE – 214 Marketing of IT and ITES