PGDM Marketing 18-20 Syllabus

Programme Structure PGDM – Marketing (Batch 2018-2020)
SEM I
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC- 101 Managerial Economics 3 100
Generic Core M – GC- 102 Management Accounting 3 100
Generic Core M- GC- 103 Legal Aspects of Business 2 50
Generic Core M – GC- 104 Managerial Communication 3 100
Generic Core M – GC- 105 Basics of Marketing 3 100
Generic Core M – GC- 106 Statistics and Quantitative Techniques 3 100
Generic Core M – GC- 107 Organization Behaviour & Theory of Management 3 100
Generic Core M – GC – 108 Skill Enhancement Lab 3 100
Generic Core M- GC – 109 IT Skills Lab 2 50
  Total 25 800
SEM II
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 201 Financial Management 3 100
Generic Core M – GC – 202 Marketing Research 3 100
Generic Core M – GC – 203 Human Resource Management 3 100
Generic Core M – GC – 204 Quality and Operations Management 2 50
Generic Core M – GC – 205 Sector Study – Seminar 2 50
Generic Core M – GC – 206 Product and Brand Management 3 100
Generic Core M – GC – 207 Sales and Channel Management 3 100
Generic Core M – GC – 208 Integrated Marketing Communications 3 100
Generic Core M – GC – 209 Consumer Behaviour 3 100
Generic Core M – GC – 210 C2C (Campus to Corporate) – Marketing 3 100
Elective M – GE – 211 Supply Chain Management 2 50
Elective M – GE – 212 New Age Marketing 2 50
Elective M – GE – 213 Competitive Strategy 2 50
Total (considering choice of 2 electives) 32 1000
 
SEM III
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 301 Strategy and  Enterprise Performance Management 3 100
Generic Core M – GC – 302 Summer Internship Programme 3 100
Generic Core M – GC – 303 International Business Exposure Programme 2 50
Generic Core M – GC – 304 Business Ethics and Corporate Governance 2 50
Generic Core M – GC – 305 Entrepreneurship Development 2 50
Generic Core M – GC – 306 B2B Marketing 3 100
Generic Core M -GC – 307 Retail Management 3 100
Generic Core M – GC – 308 Services Marketing 3 100
Generic Core M – GC – 309 Digital Marketing & E Commerce 3 100
Elective M – GE – 310 Marketing of FMCG 2 50
Elective M -GE – 311 Marketing of BFSI 2 50
Elective M -GE – 312 Rural Marketing 2 50
Total (considering choice of 2 electives) 28 850
SEM IV
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 401 Innovation Management  & Sustainability 2 50
Generic Core M – GC – 402 Customer Relationship Management 3 100
Generic Core M -GC – 403 International Marketing 3 100
Generic Core M- GC – 404 Contemporary cases in Marketing 3 100
Elective M – GE – 405 Telecom Marketing 2 50
Elective M – GE – 406 Marketing of IT and ITES 2 50
Elective M – GE – 407 Development of Marketing Plan 2 50
Total (considering choice of 2 electives) 15 450