PGDM Marketing 17-19 Syllabus

Programme Structure PGDM-Marketing (Batch 2017-19)
SEM I
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC- 101 Managerial Economics 3 100
Generic Core M – GC- 102 Management Accounting 3 100
Generic Core M – GC- 103 Legal Aspects of Business 3 100
Generic Core M – GC- 104 Managerial Communication 3 100
Generic Core M – GC- 105 Basics of Marketing 3 100
Generic Core M – GC- 106 Statistics and Quantitative Techniques 3 100
Generic Core M – GC- 107 Organization Behaviour 3 100
Generic Core M – GC – 108 IT Skills Lab 3 100
Generic Core M – GC- 109 Theory of Management 2 50
SEM II
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 201 Financial Management 3 100
Generic Core M – GC – 202 Business Research Methods 3 100
Generic Core M – GC – 203 Human Resource Management 2 50
Generic Core M – GC – 204 Quality and Operations Management 2 50
Generic Core M- GC – 205 Sector Study – Seminar 2 50
Generic Core  M- GC – 206 Product and Brand Management 3 100
Generic Core M – GC – 207 Sales and Channel Management 3 100
Generic Core M-GC – 208 Integrated Marketing Communications  and Digital Marketing 3 100
Generic Core M – GC – 209 Consumer Behaviour 3 100
Elective M – GE – 210 Supply Chain Management 2 50
Elective M – GE – 211 New Age Marketing 2 50
Elective M – GE – 212 Knowledge Management 2 50

 

SEM III
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 301 Strategy and  Enterprise Performance Management 3 100
Generic Core M – GC – 302 Summer Internship Programme 3 100
Generic Core M – GC – 303 International Business Exposure Programme 2 50
Generic Core M – GC – 304 Business Ethics and Corporate Governance 3 100
Generic Core M – GC – 305 Entrepreneurship Development & Project Management 3 100
Generic Core M – GC – 306 B2B Marketing 3 100
Generic Core M – GC – 307 Retail Management and E-Commerce 3 100
Generic Core M – GC – 308 Services Marketing 3 100
Generic Core M- GC – 309 Marketing of FMCG and Financial Services 3 100
Elective M – GE – 310 Marketing of Hospitality Services 2 50
Elective M – GE – 311 Telecom Marketing 2 50
Elective M – GE – 312 Competitive Strategy 2 50
SEM IV
Nature of Course Course No Name of the subject Credits Marks
Generic Core M – GC – 401 Innovation Management  & Sustainability 3 100
Generic Core M – GC – 402 Customer Relationship Management 3 100
Generic Core M – GC – 403 International Marketing 3 100
Generic Core M – GC – 404 Contemporary cases in Marketing 3 100
Elective M – GE – 405 Rural Marketing 2 50
Elective M- GE – 406 Marketing of IT and ITES 2 50
Elective M – GE – 407 Developing a Marketing Plan 2 50