PGDM Marketing 17-19 Course Outline

PROGRAMME STRUCTURE

PGDM-M  2017-19 PROGRAMME STRUCTURE
PARTICULARS I II III IV TOTAL NUMBER OF SUBJECTS TOTAL CREDITS TOTAL MARKS
GENERIC CORE 9 9 9 4 31 88 2850
SPECIALIZATION CORE 0 0 0 0 0 0 0
ELECTIVES 0 2 2 2 6 12 300
TOTAL NUMBER OF SUBJECTS 9 11 11 6 37 - -
TOTAL CREDITS 26 28 30 16 - 100 -
TOTAL MARKS 850 850 950 500 - - 3150

Each Student has to complete 100 Credits to qualify for certification. 31 Core Courses amounting to 88 Credits are compulsory for all students. The remaining 12 Credits he/ she have to complete by opting for the specified no of electives from the set of electives being offered. The lectures hours held per 3 credit subjects is 45 hours and for 2 credit subjects it is 30 hours. Generally each lecture is constituted of 1 hr.

ASSESSMENT PATTERN:

The evaluation is based on credit points allocated to subjects which are either 3 credit or 2 credit courses and 1 credit courses with a 3 credit SIP. Marks are allocated on the basis of theoretical as well as practical subject knowledge. For a full credit subject 60 marks are allocated for final written examination and 40 marks are allocated on the basis of internal evaluation of the performance of the student in the subject throughout the semester, which comprise case studies, presentation, field work, objectives tests and written examination. For a half credit subject internal evaluation of 50 marks is based on case studies, presentation, field work, objectives tests and written examination. A judicious mix of internal continuous evaluation and external assessment has been adopted to ensure that students get a fair and consistent assessment for their performance in the subject.

GRADING PATTERN:

DEFINITION OF GRADE

Percentage Range
Minimum Maximum Grade Grade Points Description of Grade
0 49.99 F 0 Fail
50 54.99 C 1 Satisfactory
55 59.99 B 2 Average
60 64.99 B+ 3 Good
65 69.99 A 4 Very Good
70 74.99 A+ 5 Excellent
75 100 O 6 Outstanding