PGDM in Marketing Specialization

PGDM in Marketing
ADMISSION PROCESS 2020-21

PGDM in Marketing at INDIRA provides visionary leadership, creative ambience, faculty strength and holistic learning to create managers of tomorrow. Managers who are not only creative but also innovative.

PGDM in Marketing Specialization

Indira School of Business Studies offers PGDM in Marketing, which is a 2-year full-time post-graduate diploma course and the eligibility to seek admission to this program is a graduation degree in any course with an aggregate mark of 50% marks or above. It is a two-year full-time marketing programme which is duly approved by AICTE, India.

PGDM Marketing is a marketing management programme with a distinct emphasis on the role and importance of marketing in modern businesses. Students get to learn the inside out of the contemporary corporate world, and are trained to become highly creative and focused marketing professionals.

Marketing is a comprehensive concept with a plethora of career potentials. One can avail manifold career opportunities while pursuing a Post Graduate Diploma in Marketing. Some of the career opportunities that open up after the course of PGDM in Marketing could be enumerated as Sales Manager, Brand Manager, Event Manager, Public Relations Manager, Market Research Analyst, Digital Marketing etc.

The students get exposure to live field projects and get the opportunity to listen to the leaders and experts in marketing area. Various activities are planned for the holistic development as the student moves ahead in the journey from Campus to Corporate. The students learns and applies several Marketing techniques and models developed by scholars and consultants. The Marketing course prepares the student for practicing Sustainability in the lager interest of the society and mother earth.

The marketing management programme designed by ISBS integrates the timeless lessons of marketing combined with the modern practices espoused by some of the world’s most reputed institutes, which helps our students to get job opportunities in small, medium and large product /service organisations in India and abroad. Our Alumnae are placed in all the leading sectors contributing to the growth of National economy.

PGDM in Marketing Specialization Syllabus

Following is AICTE approved PGDM course syllabus for Specialization in PGDM in Marketing.

SEMESTER I
Nature of Course Course No Name of Subject Credits Marks
Generic Core G – GC – 101 Managerial Economics 3 100
Generic Core G – GC – 102 Management Accounting 3 100
Generic Core G – GC – 103 Legal Aspects of Business 2 50
Generic Core G – GC – 104 Managerial Communication 3 100
Generic Core G – GC – 105 Basics of Marketing 3 100
Generic Core G – GC – 106 Statistics and Quantitative Techniques 3 100
Generic Core G – GC – 107 Organizational Behavior & Theory of Management 3 100
Generic Core G – GC – 108 Skills Enhancement Lab 3 100
Generic Core G – GC – 109 IT Skills Lab 2 50
Total 25 800
SEMESTER II
Nature of Course Course No Name of Subject Credits Marks
Generic Core G – GC – 201 Financial Management 3 100
Generic Core G – GC – 202 Business Research Methods 3 100
Generic Core G – GC – 203 Human Resource Management 3 100
Generic Core G – GC – 204 Quality and Operations Management 2 50
Generic Core G – GC – 205 Sector Study – Seminar 2 50
Specialization Core G – FC – 206 International Finance 3 100
Specialization Core G – FC – 207 Retail Banking Operations 3 100
Specialization Core G – FC – 208 Indian Financial System 3 100
Specialization Core G – FC – 209 Financial Services 3 100
Specialization Core G – FC – 210 C2C (Campus to Corporate) – Finance 3 100
Elective G – FE – 211 Supply Chain Management 2 50
Elective G – FE – 212 New Age Marketing 2 50
Elective G – FE – 213 HR Manual 2 50
Elective G – FE – 214 Project on Best HR Practices 2 50
Elective G – FE – 215 Credit Analysis & Appraisal 2 50
Elective G – FE – 216 Advanced Excel Lab 2 50
Total (Considering choice of 2 electives) 32 1000
SEMESTER III
Nature of Course Course No Name of Subject Credits Marks
Generic Core G – GC – 301 Strategy and Enterprise Performance Management 3 100
Generic Core G – GC – 302 Summer Internship Programme 3 100
Generic Core G – GC – 303 International Business Exposure Programme 2 50
Generic Core G – GC – 304 Business Ethics and Corporate Governance 2 50
Generic Core G – GC – 305 Entrepreneurship Development 2 50
Specialization Core G – FC – 306 Indian Tax Structure 3 100
Specialization Core G – FC – 307 Security Analysis and Portfolio Management 3 100
Specialization Core G – FC – 308 Derivatives and Risk Management 3 100
Specialization Core G – FC – 309 Wealth and Personal Financial Management 3 100
Elective G – FE – 310 Digital Marketing and E-Commerce 2 50
Elective G – FE – 311 Marketing of BFSI 2 50
Elective G – FE – 312 HR Metrics 2 50
Elective G – FE – 313 Sustainable HR Practices 2 50
Elective G – FE – 314 Rural Banking & Microfinance 2 50
Elective G – FE – 315 NISM Certifications 2 50
Total (Considering choice of 2 electives) 28 850
SEMESTER VI
Nature of Course Course No Name of Subject Credits Marks
Generic Core G – GC – 401 Innovation Management & Sustainability 2 50
Specialization Core G – FC – 402 Financial Reporting and Disclosures 3 100
Specialization Core G – FC – 403 Strategic Cost Management 3 100
Specialization Core G – FC – 404 Mergers and Acquisitions 3 100
Elective G – FE – 405 Telecom Marketing 2 50
Elective G – FE – 406 Marketing of IT and ITES 2 50
Elective G – FE – 407 Talent Management 2 50
Elective G – FE – 408 Contemporary HR Initiatives 2 50
Elective G – FE – 409 Financial Modelling 2 50
Elective G – FE – 410 Finance Lab 2 50
Total (Considering choice of 2 electives) 15 450
SEMESTER I
Nature of Course Course No Name of Subject Credits Marks
Generic Core M – GC – 101 Managerial Economics 3 100
Generic Core M – GC – 102 Management Accounting 3 100
Generic Core M – GC – 103 Legal Aspects of Business 2 50
Generic Core M – GC – 104 Managerial Communication 3 100
Generic Core M – GC – 105 Basics of Marketing 3 100
Generic Core M – GC – 106 Statistics and Quantitative Techniques 3 100
Generic Core M – GC – 107 Organizational Behavior & Theory of Management 3 100
Generic Core M – GC – 108 Skills Enhancement Lab 3 100
Generic Core M – GC – 109 IT Skills Lab 2 50
Total 25 800
SEMESTER II
Nature of Course Course No Name of Subject Credits Marks
Generic Core M – GC – 201 Financial Management 3 100
Generic Core M – GC – 202 Marketing Research 3 100
Generic Core M – GC – 203 Human Resource Management 3 100
Generic Core M – GC – 204 Quality and Operations Management 2 50
Generic Core M – GC – 205 Sector Study – Seminar 2 50
Generic Core M – GC – 206 Product and Brand Management 3 100
Generic Core M – GC – 207 Sales and Channel Management 3 100
Generic Core M – GC – 208 Integrated Marketing Communications 3 100
Generic Core M – GC – 209 Consumer Behavior 3 100
Generic Core M – GC – 210 C2C (Campus to Corporate) – Marketing 3 100
Elective M – GE – 211 Supply Chain Management 2 50
Elective M – GE – 212 New Age Marketing 2 50
Elective M – GE – 213 Competitive Strategy 2 50
Total (Considering choice of 2 electives) 32 1000
SEMESTER III
Nature of Course Course No Name of Subject Credits Marks
Generic Core M – GC – 301 Strategy and Enterprise Performance Management 3 100
Generic Core M – GC – 302 Summer Internship Programme 3 100
Generic Core M – GC – 303 International Business Exposure Programme 2 50
Generic Core M – GC – 304 Business Ethics and Corporate Governance 2 50
Generic Core M – GC – 305 Entrepreneurship Development 2 50
Generic Core M – GC – 306 B2B Marketing 3 100
Generic Core M – GC – 307 Retail Management 3 100
Generic Core M – GC – 308 Services Marketing 3 100
Generic Core M – GC – 309 Digital Marketing & E Commerce 3 100
Elective M – GE – 310 Marketing of FMCG 2 50
Elective M – GE – 311 Marketing of BFSI 2 50
Elective M – GE – 312 Rural Marketing 2 50
Total (Considering choice of 2 electives) 28 850
SEMESTER IV
Nature of Course Course No Name of Subject Credits Marks
Generic Core M – GC – 401 Innovation Management & Sustainability 2 50
Generic Core M – GC – 402 Customer Relationship Management 3 100
Generic Core M – GC – 403 International Marketing 3 100
Generic Core M – GC – 404 Contemporary cases in Marketing 3 100
Elective M – GE – 405 Telecom Marketing 2 50
Elective M – GE – 406 Marketing of IT and ITES 2 50
Elective M – GE – 407 Development of Marketing Plan 2 50
Total (Considering choice of 2 electives) 15 450

Contact Us

Address:

Indira School of Business Studies
‘Abhinavan’, S. No. 89/2A, New Pune-Mumbai Highway, Tathwade , Pune 411033, India.

Phone numbers:

Tel: 91-20-66759421/560/463/415/674
Mobile: +91 7498613559, 9130098319.
email: admissions@indiraisbs.ac.in

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