PGDM General 19-21 Course Outline


 [Ist & IInd Shift)

The PGDM Program is approved by AICTE. PGDM is a two years full time program comprising of four semesters. Specializations offered in the purview of the PGDM Program are Marketing, Finance and Human Resources Management. Each functional specialization articulates a wide choice of electives such as Banking and Financial Services which provide flexibility in course selection and prepares students for placement in their choice of Industry. Aided by modern communication and information technology, PGDM at ISBS has a high operational efficiency and effectiveness. The flexibility afforded to the PGDM program keeps the students abreast of the trends in the field of business and assures greater articulation of the same. Students with any stream of graduation can pursue the PGDM Program.

The assessment for PGDM Program is a Choice – Based Credit System (CBCS) and its assessment is captured through Cumulative Grade Point Average (CGPA).

Assessment Pattern:

The evaluation is based on credit points allocated to subjects which are either 3 credit or 2 credit courses with 3 credit Summer Internship Program (SIP). Marks are allocated on the basis of theoretical as well as practical subject knowledge. For a full credit subject 60 marks are allocated for final written examination and 40 marks are allocated on the basis of continuous internal evaluation which comprise case studies, presentations, field work project, objectives tests and written assessments etc. For a half credit subject internal evaluation of 50 marks is based on case studies, presentation, field works, objectives tests etc. A judicious mix of internal continuous evaluation and external assessment has been adopted to ensure that students get a consistent and fair assessment for their performance in a subject.

Specialization commences in the second semester –

Where the student learns about the functional area of their choice in great detail. To prepare the students for industry specific requirements a course on C2C (Campus to Corporate) Marketing/Finance/HRM is included in the curriculum. Based on the choice of specializations offered of Marketing, Finance and HRM, at the end of the first year, the students are required to undertake project work assignment (Summer Internship Program) in an organization. The project assignment is intended to give the students an opportunity to sharpen their knowledge and skills in their final career. The Program is of a duration of 60 days and a detailed project report of dissertation is submitted for full grade evaluation after the completion of the aforesaid before the beginning of the second year.

The course outline for PGDM follows a choice based credit system. Essentials in management are delivered through core courses. Electives in specialization core offer the students an opportunity to choose inputs to design their career by focusing on higher end inputs from the various sector or functional combinations. The course design provides students the opportunity to gradually build Competencies in verticals such as Sales; Consultancy; Projects; Market Research etc. Continuous Evaluation of students forms an integral part of the curriculum. Forty percent of the evaluation is done on a continuous basis and sixty percent is devoted to semester end assessment.

Particular Semester I Semester II Semester III Semester IV Total Nos. of Subjects Total Credits Total Marks
Generic Core 9 5 5 1 20 52 1600
Specialization Core 5 4 3 12 36 1200
Electives 2 2 2 06 12 300
Total Number of Subjects 9 12 11 6 38
Total Credits 25 32 28 15 100
Total Marks 800 1000 850 450 3100

Student has to complete 100 Credits to qualify for certification in the following manner:

  • 20 core Courses amounting to 52 Credits are compulsory for all students regardless of
  • Student would opt for specialization in the 2nd Semester and has to complete all the 12 core specialization courses amounting to 36 Credits.
  • The remaining 12 credits he/she has to complete by opting for the specified no of electives from the set of electives being offered.