PGDM General 17-19 Syllabus

Programme Structure PGDM – General with Specialization in Marketing (Batch 2017-2019)
SEM I
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC- 101 Managerial Economics 3 100
Generic Core G – GC- 102 Management Accounting 3 100
Generic Core G – GC- 103 Legal Aspects of Business 3 100
Generic Core G – GC- 104 Managerial Communication 3 100
Generic Core G – GC- 105 Basics of Marketing 3 100
Generic Core G – GC- 106 Statistics and Quantitative Techniques 3 100
Generic Core G – GC- 107 Organization Behaviour 3 100
Generic Core G – GC – 108 IT Skills Lab 3 100
Generic Core G – GC- 109 Theory of Management 2 50
SEM II
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 201 Financial Management 3 100
Generic Core G – GC – 202 Business Research Methods 3 100
Generic Core G – GC – 203 Human Resource Management 2 50
Generic Core G – GC – 204 Quality and Operations Management 2 50
Generic Core G – GC – 205 Sector Study – Seminar 2 50
Specialization Core G – MC – 206 Product and Brand Management 3 100
Specialization Core G – MC – 207 Sales and Channel Management 3 100
Specialization Core G – MC – 208 Integrated Marketing Communications  and Digital Marketing 3 100
Specialization Core G – MC – 209 Consumer Behaviour 3 100
Elective G – ME – 210 Supply Chain Management 2 50
Elective G – ME – 211 New Age Marketing 2 50
Elective G – ME – 212 Talent Management 2 50
Elective G – ME – 213 Contemporary HR Initiatives 2 50
Elective G – ME – 214 Principles & Practices of Banking 2 50
Elective G – ME – 215 Accounting & Finance for Bankers 2 50
SEM III
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 301 Strategy and  Enterprise Performance Management 3 100
Generic Core G – GC – 302 Summer Internship Programme 3 100
Generic Core G – GC – 303 International Business Exposure Programme 2 50
Generic Core G – GC – 304 Business Ethics and Corporate Governance 3 100
Generic Core G – GC – 305 Entrepreneurship Development & Project Management 3 100
Specialization Core G – MC – 306 B2B Marketing 3 100
Specialization Core G – MC – 307 Retail Management and E-Commerce 3 100
Specialization Core G – MC – 308 Services Marketing 3 100
Specialization Core G – MC – 309 Marketing of FMCG and Financial Services 3 100
Elective G – ME – 310 Marketing of Hospitality Services 2 50
Elective G – ME – 311 Telecom Marketing 2 50
Elective G – ME – 312 Human Resource Audit 2 50
Elective G – ME – 313 Strategic Human Resource Management 2 50
Elective G – ME – 314 Credit Analysis & Appraisal 2 50
Elective G – ME – 315 Legal Aspects of Banking 2 50
SEM IV
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 401 Innovation Management  & Sustainability 3 100
Specialization Core G – MC – 402 Customer Relationship Management 3 100
Specialization Core G – MC – 403 International Marketing 3 100
Specialization Core G – MC – 404 Contemporary cases in Marketing 3 100
Elective G – ME – 405 Rural Marketing 2 50
Elective G – ME – 406 Marketing of IT and ITES 2 50
Elective G – ME – 407 HR Manual 2 50
Elective G – ME – 408 Project on Best HR Practices 2 50
Elective G – ME – 409 Rural Banking & Micro-Finance 2 50
Elective G – ME – 410 Financial Markets 2 50
Programme Structure PGDM – General with Specialization in HR (Batch 2017-19)
SEM I
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC- 101 Managerial Economics 3 100
Generic Core G – GC- 102 Management Accounting 3 100
Generic Core G – GC- 103 Legal Aspects of Business 3 100
Generic Core G – GC- 104 Managerial Communication 3 100
Generic Core G – GC- 105 Basics of Marketing 3 100
Generic Core G – GC- 106 Statistics and Quantitative Techniques 3 100
Generic Core G – GC- 107 Organization Behaviour 3 100
Generic Core G – GC – 108 IT Skills Lab 3 100
Generic Core G – GC- 109 Theory of Management 2 50
SEM II
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 201 Financial Management 3 100
Generic Core G – GC – 202 Business Research Methods 3 100
Generic Core G – GC – 203 Human Resource Management 2 50
Generic Core G – GC – 204 Quality and Operations Management 2 50
Generic Core G – GC – 205 Sector Study – Seminar 2 50
Specialization Core G – HC – 206 Labour laws 1 3 100
Specialization Core G – HC – 207 Industrial Relations 3 100
Specialization Core G – HC – 208 Knowledge Management 3 100
Specialization Core G – HC – 209 Learning and Development 3 100
Elective G – HE – 210 Supply Chain Management 2 50
Elective G – HE – 211 New Age Marketing 2 50
Elective G – HE – 212 Talent Management 2 50
Elective G – HE – 213 Contemporary HR Initiatives 2 50
Elective G – HE – 214 Principles & Practices of Banking 2 50
Elective G – HE – 215 Accounting & Finance for Bankers 2 50
SEM III
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 301 Strategy and  Enterprise Performance Management 3 100
Generic Core G – GC – 302 Summer Internship Programme 3 100
Generic Core G – GC – 303 International Business Exposure Programme 2 50
Generic Core G – GC – 304 Business Ethics and Corporate Governance 3 100
Generic Core G – GC – 305 Entrepreneurship Development & Project Management 3 100
Specialization Core G – HC – 306 Recruitment and Selection in Different Sectors 3 100
Specialization Core G – HC – 307 Sustainable HR Practices 3 100
Specialization Core G – HC – 308 Performance Management System 3 100
Specialization Core G – HC – 309 Compensation and Benefits 3 100
Elective G – HE – 310 Marketing of Hospitality Services 2 50
Elective G – HE – 311 Telecom Marketing 2 50
Elective G – HE – 312 Human Resource Audit 2 50
Elective G – HE – 313 Strategic Human Resource Management 2 50
Elective G – HE – 314 Credit Analysis & Appraisal 2 50
Elective G – HE – 315 Legal Aspects of Banking 2 50
SEM IV
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 401 Innovation Management & Sustainability 3 100
Specialization Core G – HC – 402 Labour Law 2 3 100
Specialization Core G – HC – 403 Human Resource Information system 3 100
Specialization Core G – HC – 404 Organizational Development 3 100
Elective G – HE – 405 Rural Marketing 2 50
Elective G – HE – 406 Marketing of IT and ITES 2 50
Elective G – HE – 407 HR Manual 2 50
Elective G – HE – 408 Project on Best HR Practices 2 50
Elective G – HE – 409 Rural Banking & Micro-Finance 2 50
Elective G – HE – 410 Financial Markets 2 50
Programme Structure PGDM – General with Specialization in Finance (Batch 2017-19)
SEM I
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC- 101 Managerial Economics 3 100
Generic Core G – GC- 102 Management Accounting 3 100
Generic Core G – GC- 103 Legal Aspects of Business 3 100
Generic Core G – GC- 104 Managerial Communication 3 100
Generic Core G – GC- 105 Basics of Marketing 3 100
Generic Core G – GC- 106 Statistics and Quantitative Techniques 3 100
Generic Core G – GC- 107 Organization Behaviour 3 100
Generic Core G – GC – 108 IT Skills Lab 3 100
Generic Core G – GC- 109 Theory of Management 2 50
SEM II
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 201 Financial Management 3 100
Generic Core G – GC – 202 Business Research Methods 3 100
Generic Core G – GC – 203 Human Resource Management 2 50
Generic Core G – GC – 204 Quality and Operations Management 2 50
Generic Core G – GC – 205 Sector Study – Seminar 2 50
Specialization Core G – FC – 206 International Finance 3 100
Specialization Core G – FC – 207 Retail Banking Operations 3 100
Specialization Core G – FC – 208 Indian Financial System 3 100
Specialization Core G – FC – 209 Financial  Services 3 100
Elective G – FE – 210 Supply Chain Management 2 50
Elective G – FE – 211 New Age Marketing 2 50
Elective G – FE – 212 Talent Management 2 50
Elective G – FE – 213 Contemporary HR Initiatives 2 50
Elective G – FE – 214 Principles & Practices of Banking 2 50
Elective G – FE – 215 Accounting & Finance for Bankers 2 50
SEM III
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 301 Strategy and  Enterprise Performance Management 3 100
Generic Core G – GC – 302 Summer Internship Programme 3 100
Generic Core G – GC – 303 International Business Exposure Programme 2 50
Generic Core G – GC – 304 Business Ethics and Corporate Governance 3 100
Generic Core G – GC – 305 Entrepreneurship Development and Project Management 3 100
Specialization Core G – FC – 306 Indian Tax Structure 3 100
Specialization Core G – FC – 307 Security Analysis and Portfolio Management 3 100
Specialization Core G – FC – 308 Derivatives and Risk Management 3 100
Specialization Core G – FC – 309 Wealth and Personal Financial Management 3 100
Elective G – FE – 310 Marketing of Hospitality Services 2 50
Elective G – FE – 311 Telecom Marketing 2 50
Elective G – FE – 312 Human Resource Audit 2 50
Elective G – FE – 313 Strategic Human Resource Management 2 50
Elective G – FE – 314 Credit Analysis & Appraisal 2 50
Elective G – FE – 315 Legal Aspects of Banking 2 50
SEM IV
Nature of Course Course No Name of the subject Credits Marks
Generic Core G – GC – 401 Innovation Management  & Sustainability 3 100
Specialization Core G – FC – 402 Financial Reporting and Disclosures 3 100
Specialization Core G – FC – 403 Strategic Cost Management 3 100
Specialization Core G – FC – 404 Mergers and Acquisitions 3 100
Elective G – FE – 405 Rural Marketing 2 50
Elective G – FE – 406 Marketing of IT and ITES 2 50
Elective G – FE – 407 HR Manual 2 50
Elective G – FE – 408 Project on Best HR Practices 2 50
Elective G – FE – 409 Rural Banking & Micro-Finance 2 50
Elective G – FE – 410 Financial Markets 2 50